The FlyTribe Brand Guidelines

Effective 1st January 2025

The logo is our most important brand asset. We use it with consistency and intention to represent the world of social discovery to people around the world.

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The FlyTribe logo

It's important that you use the current version of the logo.

Always ensure that you are using the current version of our logo in any new designs or communications.

Don't download a logo from a Google search, which may be out of date or incorrect.

Please contact The FlyTribe to get the most current and up to date logo.

Primary logo colour

Our primary expression of the logo depicts an Orange Angel on a transparent background.

Secondary logo colour

Our secondary expression of the logo is an Orange Angel on a cream-coloured background.

Over imagery

The FlyTribe Orange Angel logo may also be used over imagery placed with consideration of the image content and contrast.

Logo usage

We have a series of rules of how to apply our logo to ensure consistency.

Logo minimum size

The minimum logo size for digital applications is 16px wide. In print, the minimum size is 6 mm wide.

Always ensure that you give clear space around the logo and never place it too close to other logos or text. The logo should always be at least half a logo distance away from any other content.

Logo watchouts

Please avoid using any of the following examples.

Do not use our word mark instead of our logo.

Do not connect any other words to the logo.

DON'T add emojis to the logo

DON'T change the colour of the logo

Do not recolour our logo to your own brand colours.

DON'T make the logo 3D

Do not change the appearance of the logo to 3D.

DON'T outline the logo

Do not use an outline or any other version of the logo.

DON'T design your own logo word mark

DON’T combine the logo with "The FlyTribe".

DON'T put a drop shadow on the logo