Branded Content Policy

Effective Date: 16 October 2026

Last Updated: 16 October 2026

If you have any questions regarding this Branded Content Policy please contact:

The FlyTribe Ltd

Keeping Branded Content Clear and Transparent

Branded content helps businesses, organisations, creators and members collaborate and share commercial content across The FlyTribe.

This policy explains how sponsored, paid and commercially connected content should be identified and presented, helping ensure that commercial relationships remain transparent, accurate and clearly understood by our members.

About This Policy

The FlyTribe may allow businesses, organisations, creators and members to collaborate on content that promotes or features products, services, businesses, Events or other commercial activity.

This Branded Content Policy explains the requirements that apply when content is created or published as part of a commercial relationship, sponsorship, partnership or other material connection.

Branded content must be transparent, accurate and compliant with applicable law and our Terms of Service, Privacy Policy, Tribe Standards and Commercial & Advertising Policy.

1. Branded Content and Commercial Relationships

Branded content is content created, published or shared where a member, creator, business or organisation has a commercial, sponsorship or other material relationship with the product, service or organisation being featured.

1.1 When Disclosure Is Required

Where applicable law or FlyTribe policy requires disclosure of a commercial relationship, the relationship must be disclosed clearly and prominently.

Members must not present paid or sponsored content as independent personal opinion or ordinary member content where doing so would create a misleading impression.

1.2 Material Connections

A material connection may include:

payment or other financial compensation;

free or discounted products or services;

gifts or other benefits;

sponsorship;

affiliate or commission arrangements;

an ongoing business relationship; or

another relationship that could reasonably affect how members understand the content.

1.3 Responsibility for Disclosure

The member, creator, business or organisation responsible for the branded content is responsible for ensuring that any required disclosure is accurate and sufficiently clear.

The FlyTribe may provide labels, disclosure tools or other functionality to help identify branded content where available.

2. Requirements for Branded Content

Branded content must be honest, accurate and clearly presented.

2.1 Accurate Representation

You must not use branded content to make false or materially misleading claims about:

a product or service;

its price, availability or features;

expected results or benefits;

qualifications or experience;

a business or organisation; or

the nature of the commercial relationship.

2.2 Genuine Experience

Where branded content includes a personal review, testimonial or experience, it must reflect the creator's genuine experience.

You must not:

invent experiences or testimonials;

use fake reviews;

materially alter a statement to create a misleading impression; or

claim to have used or experienced a product or service when you have not.

2.3 Intellectual Property

You must have the necessary rights or permissions to use photographs, videos, music, trademarks, logos, written material or other protected content included in branded content.

2.4 Compliance With Law

Creators, businesses and other parties involved in branded content remain responsible for complying with applicable advertising, consumer-protection, intellectual-property and disclosure requirements.

3. Disclosure and Identification

Branded content must be identifiable as branded or commercial content where disclosure is required by applicable law or FlyTribe policy.

3.1 Clear Disclosure

Disclosures should be:

clear and easy to understand;

sufficiently prominent;

placed where members can reasonably see them; and

appropriate to the format and context of the content.

A disclosure must not be hidden, obscured or presented in a way that is likely to mislead members.

3.2 Disclosure Labels

Where The FlyTribe provides a branded-content label or disclosure mechanism, creators and commercial users should use it where applicable.

Using a FlyTribe disclosure tool does not remove the creator's responsibility to comply with any additional disclosure requirements imposed by applicable law.

3.3 No Misleading Presentation

Branded content must not be deliberately presented in a way that causes members to believe that a commercial relationship does not exist.

This includes disguising sponsored content as an independent Recommendation, review, personal experience or ordinary member post where doing so would be misleading.

4. Responsibilities of Creators and Commercial Partners

Creators, businesses and organisations participating in branded-content arrangements are responsible for the content they publish and the commercial relationships they enter into.

4.1 Honest and Responsible Content

Creators must ensure that branded content:

accurately represents the product, service or business being featured;

does not contain deliberately misleading claims;

does not encourage unlawful or harmful activity; and

complies with the Terms of Service, Tribe Standards and applicable FlyTribe policies.

4.2 Commercial Agreements

The parties involved in a branded-content arrangement are responsible for agreeing their own commercial terms, including payment, compensation, deliverables, usage rights and other obligations.

The FlyTribe does not become a party to a private commercial agreement merely because the content is published through the Services.

4.3 Responsibility for Claims

Businesses and commercial partners remain responsible for claims relating to their products or services.

Creators must not knowingly publish claims supplied by a commercial partner that they know to be false or materially misleading.

4.4 Required Permissions

Creators and commercial partners must obtain any permissions, licences or authorisations required to use another person's name, image, likeness, intellectual property or other protected material in branded content.

5. Prohibited Branded Content

Branded content must not be used to promote, facilitate or disguise activity that is unlawful, fraudulent, harmful or otherwise prohibited under FlyTribe policies.

You must not use branded content to promote:

illegal products or services;

fraudulent schemes or deceptive offers;

misleading financial or investment opportunities;

unlawful discrimination or harassment;

phishing, credential theft or attempts to obtain sensitive account information;

products or services prohibited under applicable law; or

activity that violates our Terms of Service, Tribe Standards or Commercial & Advertising Policy.

5.1 Misleading Commercial Relationships

You must not falsely claim or imply that:

The FlyTribe endorses or sponsors a product, service or campaign;

another business or organisation has endorsed a product or service when it has not;

a creator is independent from a commercial partner when a material relationship exists; or

a branded-content arrangement does not exist where disclosure is required.

5.2 Circumvention

Members and commercial partners must not disguise prohibited advertising or commercial activity as ordinary posts, Recommendations, Events, Groups or other member content in order to avoid FlyTribe requirements.

6. Reviews, Testimonials and Endorsements

Branded content that includes reviews, testimonials or endorsements must represent genuine experiences and must not mislead members.

6.1 Genuine Experiences

Creators must not claim to have personally used, purchased or experienced a product or service when they have not.

6.2 Testimonials

Testimonials must not be fabricated, materially altered or presented in a way that creates a misleading impression about the product, service or experience.

6.3 Endorsements

You must not falsely claim or imply that a person, business, organisation or public figure endorses a product, service or campaign.

Where a commercial relationship exists, the relevant disclosure requirements continue to apply.

6.4 Incentivised Reviews

Where a creator receives payment, products, services or another benefit in return for creating content, the relationship must be disclosed where required by applicable law or FlyTribe policy.

Creators must not use incentives to manufacture misleading reviews or testimonials.

7. Intellectual Property and Usage Rights

Creators and commercial partners must ensure that they have the necessary rights and permissions for branded content they publish through The FlyTribe.

7.1 Third-Party Content

You must not use another person's:

photographs or videos;

music or audio;

trademarks or logos;

written material;

artwork or designs; or

Branded Content Policy

Keeping Branded Content Clear and Transparent

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