Advertising Standards

Effective 1st January 2025

1. Overview

Understanding our Advertising Standards

Our Advertising Standards provide policy detail and guidance on the types of ad content we allow, and the types of ad content we prohibit. When advertisers place an order, each ad is reviewed against our policies. Our Advertising Standards also provide guidance on advertiser behaviour that may result in advertising restrictions being placed on a Business Account or its assets (an ad account, Page or user account). 

If you think that your ad was mistakenly rejected, or if you think that your Business Account or its assets were mistakenly restricted, you can request a review. 

Common points of confusion 

To help you build a compliant and user-friendly ads experience, we've highlighted some common areas of confusion: 

• Privacy violations and personal attributes

• Sexually suggestive content

• Advertising restrictions on business assets 

2. The FlyTribe advertising policy principles

Advertisers contribute to The FlyTribe community in many ways, including highlighting new products and services or drawing attention to events and issues. To help keep both businesses and organisations who use our ad tools safe and create a welcoming environment for everyone who uses our products and services, we have put in place our Advertising Standards to guide what is allowed across The FlyTribe technologies. 

Advertisers running ads across The FlyTribe technologies must follow our Tribe Standards and our Advertising Standards. 

Our advertising policy principles

Our policies are guided by our company's core values and the following principles: 

PROTECTING PEOPLE FROM UNSAFE AND DISCRIMINATORY PRACTICES

Our policies require all advertisers to comply with the laws in their jurisdiction, not engage in discriminatory practices and not sell illegal or unsafe substances. 

PROTECTING PEOPLE FROM FRAUD OR SCAMS

Our policies prohibit ads promoting products, services, schemes or offers using deceptive or misleading practices, including those meant to scam people out of money or personal information.

PROMOTING POSITIVE USER EXPERIENCES

Because ads may be delivered to people in their Feed from Pages or accounts, they don't follow, we want to help ensure that the ads don't detract from the overall experience across our technologies. For that reason, we prohibit ads containing shocking, sensational or excessively violent content, certain adult content and profanity. We also prohibit other objectionable material, such as content implying or attempting to generate negative self-perception in order to promote diet, weight loss or other health-related products. 

Enforcement of our policies

We use automated and, in some instances, manual review to enforce our policies. Beyond reviewing individual ads, we also monitor and investigate advertiser behaviour and may restrict advertiser accounts that don't follow our Advertising Standards, Tribe Standards or other policies and terms. Our review process may not detect all policy violations, and ads remain subject to review and re-review and may be rejected for violating our policies at any time. It is an advertiser's responsibility to understand and comply with our policies outlined in The FlyTribe's Advertising Standards, our Terms of Service and any other applicable terms and guidelines, in addition to all local laws, regulations and, where applicable, self-regulatory advertising codes. Advertisers whose ads are rejected will typically be provided an opportunity to edit their ads in order to bring them into compliance and can request another review if they believe that their ad was incorrectly rejected. 

People can report ads if they believe they violate our policies.

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3. The ad review process

Our ad review system relies primarily on automated tools to check ads and business assets against our policies. Our ad review process starts automatically before ads begin running, and is typically completed within 24 hours, although it may take longer in some cases. During this review, the status of the ad will be "In review". In addition, ads may be reviewed again, including after they've gone live.

What is reviewed

The ad review system reviews ads for violations of our policies. This review process may include the specific components of an ad, such as images, video, text and targeting information, as well as an ad's associated landing page or other destinations, among other information. 

Business asset review

We also review and take action on an advertiser's Business Account or its assets (ad accounts, Pages and user accounts). As part of our review, we assess whether the account or its assets have violated our policies.

Outcome of review

If a violation is found at any point in the review process, the ad will be rejected and the Business Account or its assets may be restricted. Lower-quality ads that do not necessarily violate our policies may experience an impact on performance.

If a Business Account or its assets (ad account, Page or user account) is restricted, that account or asset can't be used to advertise across our technologies. If a user account is restricted from advertising on a Business Account or ad account, other members of those accounts may still be able to advertise. 

Re-review of ads

Ads remain subject to review and re-review at all times and may be rejected or restricted for violation of our policies at any time. It is your responsibility to understand and comply with our policies.

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4. What to do if your ad is rejected or if your business asset is restricted 

 Create a new ad or edit your ad

You may create a new ad or edit your ad to comply with our policies. These ads will be treated as new ads and reviewed by our ad review system.

Request another review

If you believe that the ad, ad account, user account, Page or Business Account was incorrectly rejected or restricted, you can request a review of the decision.

Tribe Standards

The Tribe Standards outline what is not allowed across The FlyTribe technologies. 

Tribe Standards

Ads must not violate our Tribe Standards. 

Unacceptable content

Content that is illegal or otherwise considered unacceptable to people who use our technologies. 

Child Sexual Exploitation, Abuse and Nudity

Ads must not contain content that sexually exploits or endangers children. When we become aware of apparent child exploitation, we report it to the National Centre for Missing and Exploited Children (NCMEC), in compliance with applicable law. 

Coordinating Harm and Promoting Crime

Ads must not facilitate, organise, promote or admit to certain criminal or harmful activities targeted at people, businesses, property or animals. 

Dangerous Organisations and Individuals

Ads must not contain praise, support or representation of individuals or groups designated by The FlyTribe as Dangerous Organisations and Individuals. 

Discriminatory Practices

Ads must not discriminate or encourage discrimination against people based on personal attributes such as race, ethnicity, colour, national origin, religion, age, sex, sexual orientation, gender identity, family status, disability, medical or genetic condition. 

The FlyTribe prohibits advertisers from using our ads products to discriminate against people. This means that advertisers may not (1) use our audience selection tools to (a) wrongfully target specific groups of people for advertising (see advertising policy on Targeting), or (b) wrongfully exclude specific groups of people from seeing their ads; or (2) include discriminatory content in their ads. Advertisers are also required to comply with applicable laws that prohibit discrimination (see advertising policy on Illegal Products or Services). These include laws that prohibit discriminating against groups of people in connection with, for example, offers of housing, employment and financial products and services. 

Hateful Conduct

Ads must not attack people on the basis of what we call protected characteristics: race, ethnicity, national origin, disability, religious affiliation, caste, sexual orientation, sex, gender identity and serious disease. 

Human Exploitation

Ads must not contain content that facilitates or coordinates the exploitation of humans, including human trafficking. 

Locally illegal content, products or services

Ads that are reported by a government, a court order, non-governmental organisations or members of the public as violating local law may be removed. 

Misinformation

Ads must comply with the Tribe Standard on misinformation. 
The FlyTribe prohibits ads that include content debunked by third-party fact-checkers. Advertisers that repeatedly post information deemed to be false may have restrictions placed on their ability to advertise across The FlyTribe technologies.
The FlyTribe also prohibits ads that include misinformation that violates our Tribe Standards. 

Vaccine Discouragement

Ads must not discourage people from vaccination or advocate against vaccines. 

Fraud, scams and deceptive practices 

Content that may deceive or mislead people.

Fraud, scams and deceptive practices

Ads must comply with the Tribe Standard on fraud, scams and deceptive practices. 

Unacceptable business practices

Ads must not promote products, services, schemes or offers using identified deceptive or misleading practices, including those meant to scam people out of money or personal information. 

Circumventing Systems

Ads must not use tactics that are intended to circumvent our ad review process. This includes techniques that attempt to disguise the ad's content or destination (landing) page.

Restricted goods and services

Content that may have a negative impact on people's health and safety.

Alcohol

Ads that promote or reference alcohol must comply with all applicable local laws, required or established industry codes, guidelines, licences and approvals, and include age and country targeting criteria consistent with The FlyTribe's targeting requirements and applicable local laws. Note that our policies prohibit ads promoting or referencing alcohol in some countries, based on local law. 
Advertisers must follow all applicable laws, including targeting their ads in accordance with legal requirements. At a minimum, ads may not be targeted to people under 18 years of age. 

Commercial Exploitation of Crises and Controversial Events

Ads must not contain content that exploits crises or controversial events for commercial purposes. 

Dating ads

Ads for dating services are only allowed with prior written permission.

Hazardous goods and materials

Ads must not promote the sale of hazardous goods and materials. Advertisers must follow our Tribe Standards, in addition to our Advertising Standards. 

Health and wellness

This policy covers two categories of ads: Weight loss and cosmetic products and procedures, and adult products and reproductive health. 
Weight loss and cosmetic products and procedures
Ads promoting or marketing dietary, health or weight loss products and services must be targeted to people at least 18 years or older. 
Ads promoting or marketing cosmetic products, procedures or surgeries must be targeted to people aged18 or older. 
Ads must not imply or attempt to generate negative self-perception or declare that there is a perfect body type or appearance one should aspire to in order to promote diet, weight loss, cosmetic procedures or any other health-related products. 

Historical artefacts 

Ads must not promote the sale of historic artefacts. Advertisers must follow our Tribe Standards, in addition to our Advertising Standards. 

Sale of body parts and fluids

Ads must not promote the sale of human body parts or fluids. Advertisers must follow our Tribe Standards, in addition to our Advertising Standards. 

Sale of live non-endangered animals and endangered species

Ads must not promote, donate or gift products derived from threatened or extinct or endangered species. This includes both wildlife and plants. 
Ads must not promote peer-to-peer sales or trade of live non-endangered animals, including ambiguous contexts where the nature of the sale or trade is unclear. 
Ads may offer live non-endangered animals solely within the context of donations, rehoming or adoptions. 
Advertisers must follow our Tribe Standards, in addition to our Advertising Standards. 

Tobacco and Related Products

Ads must not promote the sale or use of tobacco or nicotine products and related paraphernalia. Ads must not promote Electronic Nicotine delivery devices, such as electronic cigarettes, vaporisers or any other products that simulate smoking or are otherwise designed for use with tobacco or nicotine products. Ads may only promote cessation products approved by either the World Health Organization or the US Food and Drug Administration, and must comply with all applicable local laws, required or established industry codes and guidelines. 

Weapons, Ammunition or Explosives

Ads must not promote the sale or use of weapons, ammunition or explosives. This includes ads for weapon modification accessories. 

Drugs and pharmaceuticals

Advertisers can't run ads that promote the sale or use of illicit or recreational drugs, or other unsafe substances, products or supplements, as determined by The FlyTribe at its sole discretion. 
Advertisers running ads across The FlyTribe technologies must follow our Tribe Standards, in addition to our Advertising Standards. 

Drug and Alcohol Addiction Treatment 

The FlyTribe requires advertisers who wish to run addiction treatment ads targeting people in the United States to be certified with LegitScript and apply to The FlyTribe for permission to advertise. 
Advertisers can apply for certification with LegitScript here. 

Financial and Insurance Products and Services 

Ads promoting credit cards, loans or insurance services must be targeted to people aged 18 or older and must not directly request the input of any personally identifiable information or certain types of financial information. 
Advertisers promoting financial products and services must demonstrate they are authorised by the relevant regulatory authorities where this is a requirement; and any such authorisation may be subject to review by The FlyTribe. Advertisers are also required to comply with disclosure requirements set by law. 

Cryptocurrency Products and Services

Ads may not promote cryptocurrency trading platforms, software and related services and products that enable monetisation, reselling, swapping or staking of cryptocurrencies without prior written permission.

Online gambling and games 

The FlyTribe defines online gambling and games as any product or service where anything of monetary value is included as part of a method of entry and prize. Ads that promote online gambling and gaming are only allowed with our prior written permission. Authorised advertisers must follow all applicable laws and include targeting criteria consistent with The FlyTribe's targeting requirements. At a minimum, ads may not be targeted to people under 18 years of age.

Objectionable content

Content that may lead to negative experiences.

Adult nudity and sexual activity

Ads must comply with the Tribe Standards on adult nudity and sexual activity. Ads must not contain adult nudity and sexual activity. This includes nudity, depictions of people in explicit or sexually suggestive positions, or activities that are sexually suggestive.

Adult sexual exploitation

Ads Must Comply with the Tribe Standard on Adult Sexual Exploitation. Ads must not display, advocate for or coordinate sexual acts with non-consenting parties to avoid facilitating non-consensual sexual acts. 

Adult sexual solicitation and sexually explicit language

Ads must not contain content that facilitates sexual encounters, commercial sexual services between adults or content asking for or offering pornographic content. In addition, we also restrict the use of sexually explicit language. 

Bullying and Harassment

Ads must not contain attacks that are meant to degrade or shame public and private individuals. We also provide heightened protections for anyone under the age 18, regardless of their user status. 

Profanity

Ads must not contain profanity. 

Privacy violations and personal attributes

Ads must comply with the Tribe Standard on privacy violations. Ads must not contain content that shares or asks for private information about users. In addition, ads must not contain content that asserts or implies personal attributes. This includes direct or indirect assertions or implications about a person's race, ethnicity, religion, beliefs, age, sexual orientation or practices, gender identity, disability, physical or mental health (including medical conditions), vulnerable financial status, voting status, membership in a trade union, criminal record or name. 

Violent and graphic content

Ads must not contain shocking, sensational or excessively violent content. 

Suicide, self-injury and eating disorders

Ads must comply with the Tribe Standard on suicide, self-injury and eating disorders. Ads must not encourage suicide, self-injury or eating disorders, including fictional content such as memes or illustrations and any such content that is graphic, regardless of context. In addition, ads must not mock victims or survivors of suicide, self-injury or eating disorders, as well as real-time depictions of suicide, self-injury or eating disorders. 

Intellectual property infringement

Content that infringes upon or violates the intellectual property rights of a third party or The FlyTribe. 

Third-Party Intellectual Property Infringement

Ads may not contain content that violates the intellectual property rights of any third party, including copyright, trademark or other legal rights. This includes, but is not limited to, the promotion or sale of counterfeit goods, such as products that copy the trademark (name or logo) and/or distinctive features of another company's products to imitate a genuine product. 

Using The FlyTribe intellectual property licences

Ads Must Comply with the Tribe Standards on Using The FlyTribe Intellectual Property and Licences. 
Ads must not use The FlyTribe Intellectual Property and Licences in a manner that violates the Tribe Standards and The FlyTribe Brand Guidelines. 

Social issue, electoral or political advertising

Content that promotes social issue, electoral or political views.

Ads about social issues, elections or politics

Advertisers can run ads about social issues, elections or politics, provided the advertiser complies with all applicable laws and the authorisation process required by The FlyTribe. The FlyTribe may restrict issue, electoral or political ads. In addition, certain content related to elections may be prohibited by local law or removed in specific regions ahead of voting.

Product- and format-specific policies

Content associated with additional format-specific requirements.

Video ads

Video ads and other dynamic ad types must comply with all of the rules listed in these Advertising Standards, including the Tribe Standards, as well as the policies below: 

1. Disruptive Content
   Videos and other similar ad types must not use overly disruptive tactics, such as flashing screens.

2. Entertainment-related Restrictions
   Ads for film trailers, TV shows, video game trailers and other similar content are only allowed with prior written permission from The FlyTribe and must target people who are 18 years or older. Excessive depictions of the following content within these ads are not allowed: 

   1. Drug and alcohol use

   2. Adult content

   3. Profanity

   4. Violence and gore

Lead ads

Advertisers must not create lead ads questions to request the following types of information without our prior written permission, this includes account numbers, criminal history, financial information, government issued identifiers, health information, insurance information, political affiliation, race or ethnicity, religion, sexual orientation, trade union membership, or usernames or passwords.

Targeting

1. Advertisers must not use targeting options to discriminate against, harass, provoke or disparage people or to engage in predatory advertising practices.

2. If advertisers target their ads to custom audiences, they must comply with the applicable terms when creating an audience. 

Relevance

1. Ads must clearly represent the company, product, service or brand that is being advertised.

2. All ad components, including any text, images or other media, must be relevant to the product or service being offered.

3. The products and services promoted in an ad must match those promoted on the landing page.

Beyond rejecting ads that violate our policies, we also review and take action, such as restricting the ability to advertise on an advertiser's Business Account or its assets, such as ad accounts, Pages and user accounts for violating the below policies. If you believe that your ad account, user account, Page or Business Account was incorrectly restricted, you can request a review of the decision.

Account Integrity

Business assets must comply with the Tribe Standard on Account Integrity. 

Cybersecurity

Ads must comply with the Tribe Standard on Cybersecurity. Ads must not use phishing or social engineering techniques to capture others' sensitive information and must not promote or link to malicious code – such as malware or spyware. 

Spam

Ads must comply with the Tribe Standard on Spam. 

User requests

Requests for removal of business assets must comply with the Tribe Standard on user requests. 

Data use restrictions

1. Ensure that any ad data collected, received or derived from The FlyTribe ad ("The FlyTribe advertising data") is only shared with someone acting on your behalf, such as your service provider. You are responsible for ensuring that your service providers protect any advertising data obtained from us, limit their use of all of that information and keep it confidential and secure.

2. Don't use The FlyTribe advertising data for any purpose (including retargeting, commingling data across multiple advertisers' campaigns or allowing piggybacking or redirecting with tags), except on an aggregate and anonymous basis (unless authorised by The FlyTribe) and only to assess the performance and effectiveness of your advertising campaigns.

3. Don't use The FlyTribe advertising data, including the targeting criteria for your ad, to build, append to, edit, influence or augment user profiles, including profiles associated with any mobile device identifier or other unique identifier that identifies any particular user, browser computer or device.

4. Don't transfer any of our advertising data (including anonymous, aggregate or derived data) to any ad network, ad exchange, data broker or other advertising or monetisation-related service.

Things you should know

1. The Advertising Policies apply to (1) ads and commercial content served by or purchased through The FlyTribe, on or off The FlyTribe services, including ads purchased under AAAA/IAB Standard Terms and Conditions, and (2) ads appearing within apps on The FlyTribe.

2. Advertisers are responsible for understanding and complying with all applicable laws and regulations. Failure to comply may result in a variety of consequences, including the cancellation of ads that you have placed and termination of your account.

3. We do not use sensitive personal data for ad targeting. Topics you choose for targeting your ad don't reflect the personal beliefs, characteristics or values of the people who use The FlyTribe.

4. Once displayed, ads are public information. Ads may be re-shared and accessed outside of the targeted audience, including from The FlyTribe Page running the ads or within The FlyTribe Products. If users have interacted with your ad, your ad may remain on The FlyTribe products. The FlyTribe may disclose your advertising content, and all information associated with your advertising, to a governmental entity or body if The FlyTribe believes that disclosure would assist in a lawful investigation. 

5. If you are managing ads on behalf of other advertisers, each advertiser or client must be managed through separate ad accounts. You must not change the advertiser or client associated with an established ad account. You must set up a new account. You are responsible for ensuring that each advertiser complies with these Advertising Policies.

6. As stated in our Tribe Standards, you must not sell, rent, buy or exchange site privileges, such as administrative access, for assets that belong to you or that you manage. Helping anyone evade or circumvent our enforcement of our policies or terms of service is also prohibited. 

7. We reserve the right to reject, approve or remove any ad for any reason, at our sole discretion, including ads that negatively affect our relationship with our users or that promote content, services or activities contrary to our competitive position, interests or advertising philosophy.

8. For policies that require prior written permission, The FlyTribe may grant these permissions. 

9. These policies are subject to change at any time without notice.

Transparency requirements under the EU Digital Services Act

The FlyTribe is required by EU law to ensure that its users located in the EU, and associated territories, are able to identify certain information about each ad that they see, including information about the natural or legal person on whose behalf the advertisement is presented and the natural or legal person who is paying for the ad (if different). In order for The FlyTribe to be able to meet its obligations, when creating an ad, you are required to provide the following information in the associated text fields: 

• Beneficiary field: The full legal name of the person, company, business, charity or institution on whose behalf your ad is being presented. 

• Payor field (if different from above): The full legal name of the person, company, business, charity or institution who paid for the ad. 

You are responsible for ensuring that this information is complete, accurate and up to date for each ad that you submit to The FlyTribe, and that it remains so for the entirety of the period during which the ad is running.