Privacy Policy
Effective from 1st January 2025
What is the Privacy Policy and what does it cover?
This Privacy Policy explains how we collect, use and share your information. It also describes how long we keep your information for and how we keep it safe when we transfer it.
The Privacy Policy also lets you know your rights
This Privacy Policy applies to what we call The FlyTribe Products, or Products.
We at The FlyTribe want you to understand what information we collect, and how we use and share it. That's why we encourage you to read our Privacy Policy. This helps you use The FlyTribe Products in the way that's right for you.
In the Privacy Policy, we explain how we collect, use, share, retain and transfer information. We also let you know your rights.
Read the full Policy below.
What Products does this Policy cover?
This Policy describes the information that we, The FlyTribe Limited process to provide The FlyTribe Products, which we also call "Products".
What information do we collect?
In this Policy, we list the kinds of information that we collect. Here are some important ones. We collect:
The information that you give us when you sign up for our Products and create a profile, such as your email address, phone number or age
What you do on our Products. This includes what you click on or like, your posts and photos and messages that you send. On some Products, you can use end-to-end encrypted messages
Who your contacts or followers are, and what they do on our Products
Information from the phone, computer or tablet that you use our Products on, such as what kind it is and what version of our app you're using
Information from partners about things you do both on and off our Products. This could include other websites you visit, apps you use or online games you play
The information that we collect and process about you depends on how you use our Products. When you use our products, we collect some information about you even if you don't have an account.
Here's the information we collect:
Your activity and information that you provide
On our Products, you can send messages, take photos and videos, buy or sell things and much more. We call all of the things you can do on our Products "activity". We collect your activity across our products and information that you provide, such as:
Content that you create, such as posts, comments or audio
Content that you provide through our camera feature or your camera roll settings, or through our voice-enabled features.
Messages that you send and receive, including their content, subject to applicable law. On some Products, you can use end-to-end encrypted messages.
The FlyTribe data about content and messages, subject to applicable law.
Types of content, including ads, that you view or interact with, and how you interact with it
Apps and features you use, and what actions you take in them.
Purchases or other transactions that you make, including credit card information.
Hashtags that you use
The time, frequency and duration of your activities on our Products
Views of and interactions with a The FlyTribe Page and its content, to provide the Page admin with aggregated information about how people use their Page and its content. The FlyTribe is jointly responsible with Page admins
Your photo or video selfie if you provide it when you contact us for account support
Information with special protections
You might choose to provide information about your religious views, your sexual orientation, political views, health, racial or ethnic origin, philosophical beliefs or trade union membership. These types of information have special protections under the laws of your country.
Contact, followers and other connections
Information we collect about your contacts, followers and other connections
We collect information about contacts, followers, groups, accounts, The FlyTribe Pages and other users and communities that you're connected to and interact with. This includes how you interact with them across our products and which ones you interact with the most.
Information we collect about contacts
We also collect your contacts' information, such as their name and email address or phone number, if you choose to upload or import it from a device, such as by syncing an address book.
If you don't use The FlyTribe Products, or use them without an account, your information might still be collected
Information we collect or infer about you based on others' activity
We collect information about you based on others' activity.
We also infer things about you based on others' activity. For example:
We may suggest a contact to you through The FlyTribe's People you may know feature if you both appear on a contact list that someone uploads
We take into account whether your contacts belong to a group when we suggest you join it
App, browser and device information
We collect and receive information from and about the different devices you use and how you use them.
Device information we collect and receive includes:
The device and software you're using, and other device characteristics.
What you're doing on your device, such as whether our app is in the foreground or if your mouse is moving (which can help tell humans from bots)
Identifiers that tell your device apart from other users' devices, including Family device IDs
Signals from your device.
Information you've shared with us through device settings, such as GPS location, camera access, photos and related The FlyTribe data
Information about the network that you connect your device to and your connection, including your IP address
Some location-related information, even if location services is turned off in your device settings. This includes using IP addresses to estimate your general location
Information about our products' performance on your device.
Information from cookies and similar technologies.
Information from partners, vendors and other third parties
What kinds of information do we collect or receive?
We collect and receive information from partners, measurement vendors, marketing vendors and other third parties about a variety of your information and activities on and off our Products.
Here are some examples of information that we receive about you:
Your device information
Websites that you visit and cookie data, such as through social plugins or The FlyTribe pixel
Apps you use
Games you play
Purchases and transactions you make off of our Products
The ads you see and how you interact with them
How you use our partners' products and services, online or in person
Partners also share information such as your email address, cookies and advertising device ID with us. This helps us match your activities with your account, if you have one
We receive this information whether or not you're logged in or have an account on our Products.
Partners also share with us their communications with you if they instruct us to provide services to their business, such as helping them manage their communications. To learn how a business processes or shares your information, read their Privacy Policy or contact them directly.
How do we collect or receive this information from partners?
Partners use our business tools, and integrations to share information with us.
These partners collect your information when you visit their site or app or use their services, or through other businesses or organisations they work with. We require partners to have the right to collect, use and share your information before giving it to us.
We process certain information that we receive from partners as a joint controller with them.
What if you don't let us collect certain information?
Some information is required for our products to work. Other information is optional, but without it, the quality of your experience might be affected.
What if the information that we collect doesn't identify individuals?
In some cases information is de-identified, aggregated or anonymised by third parties so that it no longer identifies individuals before it's made available to us. We use this information as described below without trying to re-identify individuals.
Information that we collect and receive if you use or interact with our Products but don't have an account
Even if you don't have an account, you may interact with or use The FlyTribe Products. Then we collect things such as:
Browser and app logs of your visits to public content, such as The FlyTribe Pages, videos and rooms
Basic information about devices that downloaded our apps, such as device model and OS
We also receive information using cookies and similar technologies, such as The FlyTribe pixel or social plugins, when you visit other websites and apps that use our business tools or other Products. Read more about information that we receive from partners, vendors and other third parties in this policy and in our cookies policy.
Examples of why we collect and receive information
Security of our Products
For example, we collect information to monitor attempted attacks on our systems, such as overloading our servers with traffic. Also, if we see someone without an account trying to load too many pages, they could be trying to scrape our site in violation of our terms. Then we can take action to prevent it.
Safety and integrity
For example, if someone without an account joins a room and shares a harmful video, we can take action according to our Tribe Standards. We can remove content that violates our terms and policies or share information with law enforcement when we believe there is a genuine risk of death or imminent bodily harm.
Performance
For example, we collect information when people use our Products, even if they don't have an account, to measure how fast our pages load in different countries and whether they're working properly. This helps us identify and fix issues with local networks.
Information that you provide
For example, when you create an account, you must provide some information, such as a password and your email address or phone number. You might choose to add other details to your account, such as a profile photo or payment information.
We also collect information you provide when you:
Fill in a form
Contact us
What we collect from our camera feature
How filters, and effects work
If you use our camera or allow access to photos and videos, on certain Products you can add filters, or effects. Some of these features process parts of faces or bodies within the camera frame, photo or video. Then they can do things such as fit a mask correctly over the eyes, nose and mouth. The information we use for this process is used to create the feature. It's not used to identify you.
What we collect from voice-enabled features
If you tell The FlyTribe's voice-enabled Assistant to take a photo on smart glasses. A visual indicator shows that Assistant is activated and listening for your command. We collect this voice interaction, which includes any background sound that occurs when you say the command. Collecting your voice interactions lets us provide and, depending on your settings, improve the Assistant feature.
The FlyTribe data
Information about the content itself, such as the location where a photo was taken or the date that a file was created
Information about the message itself, such as the type of message or the date and time that it was sent
Apps and features you use, and how you use them
For example, we log:
What apps, posts, videos, ads, games, Shops and other content you view or interact with on our Products
What features you access from our messaging products
When you use social plugins, The FlyTribe Login, in-app browser link history or auto-fill
Information about websites that you visit or interact with when you use our in-app browser.
Purchases or other transactions
We collect information when you use our Products to buy or sell things or make or receive financial transactions.
Some examples are:
Purchases within an online game
Donations to a contact's fundraiser
Purchases of subscriptions on The FlyTribe Products
Payments received for providing products or services on The FlyTribe Products
What we collect from transactions
When you use our Products to buy or sell things, or make or receive financial transactions, we collect information about your purchase or other financial transactions, such as:
Credit or debit card number and other financial account information
Billing, delivery and contact details
Items you bought and how many
Other account and authentication information
Why we collect this information
We collect and store this information to facilitate your purchase, receipt of payments and other financial transactions, to personalise your experience on our Products, for advertising and to allow you to access and view your payment and transaction history, where available. And, depending on your choices, we store this information to provide you WITH faster and easier payment and financial transactions experiences.
Device
Devices include computers, phones, hardware, connected TVs, and other web-connected devices.
When we collect information based on others' activity
For example, we collect information about you on The FlyTribe Products when others:
Share or comment on a photo you're tagged in.
Send you a message
Invite you to join a conversation
Upload their address book that has your contact information in it.
Invite you to play a game
Connect with you, for example, as a contact or follower
Block or report you
What device you're using and other device characteristics
We collect device information such as:
The type of device
Details about its operating system
Details about its hardware and software
Brand and model
Battery level
Signal strength
Available storage
Browser type
App and file names, and types
Plugins
Identifiers that tell your device apart from other users'
Identifiers we collect include device IDs, mobile advertiser ID or IDs from games, apps or accounts you use.
Device signals
Device signals include GPS, Bluetooth signals, nearby Wi-Fi access points, beacons and cell towers.
Related The FlyTribe data
For example, if you give us permission to access your device's camera roll, we collect The FlyTribe data. This data is from and about your photos and videos and includes the date and time they were made. We use this to do things such as remind you when you have new photos to upload.
IP address
Stands for "Internet protocol address". It's a unique number assigned to a device, such as a phone or computer, which allows it to communicate over the Internet. Numbers are assigned according to standard guidelines, or protocols.
Just like you need a postal address to receive a letter from a contact, your device needs an IP address to receive information on the Internet.
Information about the network that you connect your device to and your Internet connection
Information about your network and connection includes:
The name of your mobile operator or Internet service provider (ISP)
Language
Time zone
Mobile phone number
IP address
Connection and download speed
Network capability
Information about other devices that are nearby or on your network
Wi-Fi hotspots you connect to using our Products
One reason why we collect this information is to make your experience better. For example, if we know that your phone and TV are connected to the same network, we can help you use your phone to control a video stream on your TV.
Information about our Products' performance on your device
We collect device information to prevent, diagnose, troubleshoot and fix errors and bugs. This includes how long the app was running, what model of device you were using and other performance and diagnostic information.
Information from cookies and similar technologies
Cookies are small pieces of text used to store information on web browsers. We use cookies and similar technologies, including data that we store on your web browser or device, identifiers associated with your device and other software, social plugins and The FlyTribe pixel. They help us provide, protect and improve our Products, such as by personalising content, tailoring and measuring ads and providing a safer experience.
We collect information from cookies stored on your device, including cookie IDs and settings.
Read our cookies policy.
Types of partners
Partners
Our partners use our Products, including our business tools and other technologies that allow businesses to advertise or support their products. Business tools also help our partners understand and measure how people are using their products and services and how well their ads are working. For example, they might put one of our business tools, The FlyTribe pixel, on their website.
Integrated partners
Integrated partners also use our Products, specifically the technologies that help you make a connection to them. For example, you might log in to their app or website using The FlyTribe Login. Or you might play their game on The FlyTribe, which we call an integration because you can play without leaving our app.
Who are our partners and integrated partners?
Here are some examples:
Advertisers
Businesses and people who use our Products to sell or offer goods and services
Publishers (e.g. a website or app) and their vendors
App developers
Game developers
Device manufacturers, Internet service providers and mobile network operators
E-commerce platforms
Other third parties that we get information from
Some people, businesses, organisations and bodies share information with The FlyTribe but don't necessarily use our Products. We collect and receive information from these other third parties, including:
Publicly available sources, such as academic papers and public forums
Industry peers, such as other online platforms and technology companies
Marketing and advertising vendors and data providers, who have the rights to provide us with your information
Companies or organisations that provide content, including videos, photos and audio
Law enforcement
Government authorities
Professional and charitable groups, such as NGOs, and charities
Academic and research institutions, such as universities, charitable research groups and think tanks
Third-party public sources
We get datasets from publicly available sources, research institutions, and professional and charitable groups. We use these datasets to:
Detect and stop scraping in violation of our terms
Take other actions to promote the safety, security and integrity of our Products, our users, the public and our personnel and property
Improve our AI technologies and support AI research and product development, such as translations, computer vision, content understanding, natural language processing and tools for people and businesses to create content
Engage with research survey respondents who choose to participate in additional conversations
What happens if you don't let us collect certain information
For example, if you don't provide your email address, phone number or age, we won't be able to create an account for you to use our Products.
Or you can choose not to add The FlyTribe contacts, but then your Feed won't show contacts' photos and status updates.
Integrated partner
A partner who uses technologies that help you make a connection to them through our Products, including plugins, login, checkout experiences, and other such integrations
Third party
A person, business, organisation or body that is not part of The FlyTribe Limited.
How do we use your information?
Here are some of the ways we use your information:
We personalise your experience, for instance by suggesting reels to watch or communities to join
We improve our Products by applying information about what you use them to do, and what else is happening on your device when our app crashes
We work to prevent harmful behaviour and keep people safe on our Products
We send you messages about the Products that you use or ones you might like, if you let us
We research for the good of people around the world, for instance to advance technology or to help out in a crisis
We use information we collect to provide a personalised experience to you, including ads, along with the other purposes that we explain in detail below.
For some of these purposes, we use information across our Products and across your devices. The information that we use for these purposes is automatically processed by our systems. But in some cases, we also use manual review to access and review your information.
To use less information that's connected to individual users, in some cases we de-identify or aggregate information or anonymise it so that it no longer identifies you. We use this information in the same ways we use your information as described in this section.
Here are the ways we use your information:
To provide, personalise and improve our Products
We use information that we have to provide and improve our Products This includes personalising features, content and recommendations, such as your Feed, Stories and ads. We use information with special protections that you choose to provide for these purposes, but not to show you ads.
How we show ads and other sponsored or commercial content
When you use our Products, you see ads and sponsored or commercial content. We use your information to show you ads, which advertisers, businesses, organisations and others pay us to show you. We want everything that you see to be interesting and useful to you.
To decide what to show you and others, we use information that we have about you, including:
Your profile information
Your activity on and off our Products, including information that we receive through cookies and similar technologies, according to your settings
Content that you create or interact with across The FlyTribe
Things we infer about you, such as topics that we think you may be interested in
Information about your contacts, followers or other connections, including their activity or interests
How we use information to improve our Products
We're always trying to make our Products better and create new ones with the features you want. Information we collect from you helps us learn how.
We use information we collect to:
See if a product is working correctly
Troubleshoot and fix it when it's not
Try out new products and features to see if they work
Get feedback on our ideas for products or features
Conduct surveys and other research about what you like about our Products and brands, and what we can do better
How we use location-related information
We use location-related information that you allow us to receive if you turn on the Location Services device setting. This includes things such as your GPS location and, depending on the operating system you're using, other device signals.
We also receive and use some location-related information even if location services is turned off. This includes:
IP addresses, which we use to estimate your general location. We can use IP addresses to estimate your specific location if it's necessary to protect the safety and security of you or others.
Your and others' activity on our Products, such as check-ins and events
Information that you give us directly, such as if you enter your current city on your profile.
We use location-related information, such as your current location, where you live, the places you like to go and the businesses and people you're near, to do the things described in the "How do we use your information?" section of the Policy, such as:
Provide, personalise and improve our Products, including ads, for you and others.
Detect suspicious activity and help keep your account
To promote safety, security and integrity
We use the information we collect to help protect people from harm and provide safe, secure Products.
To provide measurement, analytics and business services
Lots of people rely on our Products to run or promote their businesses or share content. We help them measure how well their ads and other content, products and services are working.
To communicate with you
We communicate with you using information you've given us, such as contact information you've entered on your profile.
To research and innovate for social good
We use information we have, information from researchers and datasets from publicly available sources, professional groups and charitable groups to conduct and support research.
Promoting safety, security and integrity
Here are some ways that we promote safety, security and integrity. We work to:
Verify accounts, identity and activity.
Find and address violations of our terms or policies.
Investigate suspicious activity.
Detect, prevent and combat harmful or unlawful behaviour
Detect and prevent spam and other bad experiences
Detect when someone needs help and provide support
Detect and stop threats to our personnel and property
Maintain the integrity of our Products
Providing measurement, analytics and business services
To provide measurement and analytics services, we use the information that we collect about you across your accounts on our Products.
Our measurement and analytics services help our partners and users understand things such as:
How many people see and interact with their products, services or content, including posts, videos, The FlyTribe Pages, listings, and ads
How people interact with their content, websites, apps and services
What types of people interact with their content or use their services
How people use our partners' products and services to connect to The FlyTribe Products, the performance of their connection and networks and users' experience with them
We also use the information that we collect to provide business services.
Communicating with you
We communicate with you in a few different ways. For example:
We send messages about the Products that we know you use, using the email address that you register to your account
Depending on your settings, we send marketing communications about Products that you might like
We ask you to participate in research based on things such as how you use our Products
We let you know about our policies and terms of service
When you contact us with any questions, we reply to your email
We facilitate customer support communications with you when you've told us, either directly or through a third party, that you have questions or concerns about our Products
Researching and innovating for social good
We research and innovate to help people around the world. Our goals include:
Contributing to social good and areas of public interest
Advancing technology
Improving safety, health and well-being
Using information across our Products
We use information across your accounts on our Products to:
Personalise ads for you and others.
Measure the performance of those ads.
Provide more personalised features, content and suggestions across our Products.
More accurately count people and understand how they use our Products
Help keep you and others safe.
Why we use information across devices
One reason why we use your information across devices is to help us give you a more personalised experience. For example, we might show you an ad on your phone, and later you might use your laptop to click on the ad and buy the product. By combining that information across your devices, we can understand what ads are relevant to you and help businesses measure how well their ad performed.
Manual review
Examples of when we use manual review
Our reviewers help us promote safety, security and integrity across our Products. For example, reviewers can look for and remove content that violates our terms and policies and keep content that doesn't break our terms and policies available. Their work supplements our technology that detects violations.
When our algorithms detect that someone might need help, a reviewer can review their post and offer support if needed.
We also use manual review to analyse content to train our algorithms to review content the same way a person would. This improves our automatic processing, which in turn helps us improve our products.
Who reviews this information?
Our reviewers work at The FlyTribe, for The FlyTribe Limited or for a trusted service provider. We require every reviewer who's allowed access to your information to meet privacy and security standards.
How we personalise your Feed
Your Feed is unique to you. We order (or "rank") the content that you can see in your Feed, and you can learn more about the different types of signals we use to rank it. We also suggest content that's relevant to you.
Many things influence the content that you see in your Feed.
For example:
If your contacts, connections or people you may know interact with The FlyTribe Page, post or certain topic, we can suggest similar content to you.
If you and others interact with the same group, The FlyTribe Page or post, we can suggest another group, Page or post that they interact with for you.
If you've recently engaged with a certain topic on The FlyTribe, we might then suggest other posts that are related to that topic.
You might see posts based on where you are and what people near you are interacting with on The FlyTribe.
Your activity on our Products
Your activity on third-party websites and apps, depending on your settings
Topics that we think you might be interested in
Your connections
Other device signals we receive
We receive different types of device signals from different operating systems. They include things such as nearby Bluetooth or Wi-Fi connections.
IP address
Stands for "Internet protocol address". It's a unique number assigned to a device, such as a phone or computer, which allows it to communicate over the Internet. Numbers are assigned according to standard guidelines, or protocols.
Just like you need a postal address to receive a letter from a contact, your device needs an IP address to receive information on the Internet.
Personalising ads for you and others
Helping to keep your account secure
Information we provide about different types of people
For example, we might tell an advertiser that their ad was seen by women aged 25-34 who live in Madrid and like software engineering.
Third party
A person, business, organisation or body that is not part of The FlyTribe Limited
Providing more personalised features, content and suggestions across our Products
For example we can:
Let others see and search your name and profile photo across our Products and communicate with
Device
Devices include computers, phones, hardware, connected TVs, and other web-connected devices.
Service provider
A person, business, organisation or body that provides services to The FlyTribe or to our users on behalf of The FlyTribe. For example, our service providers do things such as investigate suspicious activity and provide customer support.
How is your information shared on The FlyTribe Products or with integrated partners?
You can choose to share information on our Products or with integrated partners
Remember to share only with people you trust
You might decide to use a product that integrates with one of ours
If you do, that organisation will ask you to receive some information about you, such as your email address or date of birth
On The FlyTribe Products
Learn more about the different cases when your information can be shared on our Products:
People and accounts that you share and communicate with
When you share and communicate using our products, you can sometimes choose the audience for what you share.
When you interact with people or businesses, they can see:
What you share with them
For example, the audience you choose who can see when you:
Share a post that you've written
Share a photo or video
Create a story
Share a news article
Add information to your profile
What you communicate with them
People you interact with can see what you send to them.
Some of your activity
People and businesses can also see some of your activity on our products. This includes when you:
Comment on or react to others' posts
Engage with ads or other sponsored or commercial content, such as by commenting or liking
Allow content that you've shared about a product in a shop to be shared across our products
View their story on The FlyTribe
Connect a new device, such as smart glasses, to your account
When you're active
Some of our products might provide you with settings that allow others to see when you're active on our products, such as "active status". In some cases, we also offer settings that allow others to see when you're active in a particular section of one of our products, such as a message thread, game or event, or when you last used one of our products.
Content that others share or reshare about you.
Who can see or reshare your content
People in your audience can view your content and can choose to share it with others outside your audience, on and off our products. For example, when you share a post or send a message to specific contacts, they can download, screenshot or reshare it with anyone, on, across or off our products.
When you comment on a post or react to a photo, your comment or reaction can be seen by anyone who can see the post or photo. This can include people who you aren't connected to. The person who shared the post can also change their audience at any time after you've interacted with it.
How information about you can be shared
People who use our products can share information about you with the audience they choose. For example, they can:
Share a photo or video of you in a post, comment, story, reel or message
Mention you in a post or story
Tag you in a post, comment, story or location
Share details about you in a post, story or message
If you're uncomfortable with what others have shared about you on our products, you can always choose to report posts and stories.
Public content
What content is public?
Some of your information and activity are always public. This includes your:
Name
The FlyTribe username
Profile picture
Activity on public groups, The FlyTribe Pages and channels
Activity on content that is public.
Other content that you can choose to set to Public, such as posts, photos and videos that you post to your profile, stories or reels.
Who can see public content?
When content is public, it can be seen by anyone on or across our Products and in some cases, off our Products, even if they don't have an account.
Where can public content be shared?
We, you and people using our products can send public content (e.g. your profile photo or information that you share on a The FlyTribe Page) to anyone on, across or off our products. For example, users can share it in a public forum, or it can appear in search results on the Internet.
Public content can also be seen, accessed, reshared or downloaded through third-party services, such as:
Search engines.
APIs
The media, such as TV
Other apps and websites connected to our products
With integrated partners
You can choose to connect with integrated partners who use our Products. If you do, these integrated partners receive information about you and your activity.
These integrated partners can always access information that's public on our Products.
When you use an integrated partner's product or service
Information they receive automatically
When you use an integrated partner's products or services, they can access:
What you post or share from these products or services
What you use their services to do
Information from and about the device you're using
The language setting that you've chosen on our Products
Information they receive with your permission
Sometimes these integrated partners ask you for permission to access certain additional information from your account. In their request, they'll explain what information they'd like to access and let you choose whether to share it.
On The FlyTribe, this includes things such as your email address, hometown or birthday.
We automatically log when you receive a request from an integrated partner to access your information. These requests to access information are separate from the apps and websites access that you manage in your ad settings or in your mobile device settings.
How long they can access your information
Apps or websites that you've logged in to using The FlyTribe Login can access your non-public information on The FlyTribe Products unless it appears to us that you haven't used the app or website in 90 days. Note that even if an app's access to your information has expired, it can still retain information that you shared with it previously.
We encourage you to visit your apps and websites settings from time to time to review which apps and websites continue to have access to your information through The FlyTribe Login.
When you interact with someone else's content on an integrated partner's product or service
Integrated partners receive information about your activity when you interact with other users while they're using the integrated partner's product or service.
How integrated partners handle your information
Integrated partners handle the information that you share with them according to their own terms and policies, not The FlyTribe's. You can review their Privacy Policy on their website or app to learn how they receive and process your information. In some cases, they use a separate service provider to receive and process your information.
Manage apps and websites
What Products does this Policy cover?
This Policy describes the information that we, The FlyTribe Limited, process to provide The FlyTribe Products, which we also call "Products".
Choosing an audience
On The FlyTribe, the audience can be made up of:
The public, including people on and off The FlyTribe
Your contacts and other connections, such as the contacts of people you tag
A customised list of people
Yourself
The members of a single community, such as a group
You can restrict the audience for your content by blocking individual accounts from viewing them.
Audience settings are different from app permissions
Your audience settings are different from the permissions that you give to individual apps and websites to access your information.
Search engines
You can visit your privacy settings to control whether search engines outside The FlyTribe can link to your profile. But other public content – such as if you post with your audience set to Public, or post on public Pages or accounts – might still be accessible through search engines, depending on the settings of that account.
Integrated partner
A partner who uses technologies that help you make a connection to them through our Products, including plugins, login, and other such integrations
When an integrated partner might receive your information
For example, you might use your The FlyTribe login to play an online game with your contacts. The game developer automatically receives information about your activities in the game.
When an integrated partner might receive your information
Or you might use The FlyTribe Like button on an article posted on a news website. The website developer automatically receives information about your "like" on their article.
Sharing contact lists
When you share your contact list
If you use The FlyTribe Login to log in to an app, the app developer might request access to your list of contacts. Here's what happens if you give the app developer permission to view these lists:
They can view and access a list of your contacts who use the same app and have given the app permission to access their list of contacts. They can't access non-public information about your contacts or followers through this process. Note that the app developer will receive more information about your contacts if your contacts choose to share it themselves. They can share it by providing the information directly or giving the developer permission to access information from their account.
You'll appear on contacts lists that your contacts can choose to share with the same app. You can remove this permission, or the app entirely, if you later decide that you don't want to share your contacts list with an app, or don't want to appear on other contacts lists shared with that app.
When your contacts share their contact list
Your contacts might choose to share their contacts lists with app developers through The FlyTribe Login. But your contacts can't use The FlyTribe Login to share non-public information about you.
How do we share information with third parties?
We share certain information with:
Advertisers who show ads on our Products
Businesses we hire to market our Products for us
Businesses we hire to do things such as offer customer service or conduct surveys
Researchers who use it to do things such as innovate, advance technology or improve people's safety
We don't sell your information and we never will.
We don't sell any of your information to anyone and we never will. We also require partners and other third parties to follow rules about how they can and cannot use and disclose the information that we provide.
Here's more detail about who we share information with:
Partners
Advertisers
We provide advertisers with reports about the number and kinds of people who see and engage with their ads. These reports include information about the general demographics and interests of people who engaged with an advertiser's ad. Then advertisers can better understand their audience.
The FlyTribe also provides advertisers and their vendors with information about:
Ads that people engaged with, if any
When people engaged with ads
Where that ad was shown
We also confirm which ads you viewed that led you to take an action with an advertiser, such as downloading an advertiser's app. But we don't share information with these advertisers and their vendors that by itself can be used to contact or identify you, such as your name or email address, unless you give us permission.
Partners who use our analytics services
People rely on our Products, such as business accounts, professional tools and The FlyTribe Pages, to run and promote their businesses. Businesses use our analytics services to understand more about how people are using their content, features, products and services.
To provide these services, we use the information that we collect about you. We put this information into aggregate reports so that partners can see how well their content, features, products and services are performing and are able to understand things such as users' experience with such content, products and services.
These reports aggregate information such as:
How many people interacted with our partners' content, products or services
The general demographics and interests of the people who interacted with it
How people use our partners' products and services to connect to The FlyTribe Products and the performance of their connection and networks
Advertisers also receive other information.
Partners who offer goods or services on our Products and commerce services platforms
When you choose to make a transaction, or otherwise choose to share information with a seller, creator, fundraiser, charity, payment services provider or commerce services platform, we share information with them and with any providers acting on their behalf.
Depending on how you interact with them, they receive:
Information to complete your transaction, such as order, payment, contact and delivery information
Information to help ensure the security of the transaction, such as information about your device or connection
Any information required by applicable regulation
Other information that you choose to share with them
Integrated partners
When you choose to use integrated partners' products or services, they may receive information about you and your activity.
Vendors
Measurement vendors
We don't create every measurement and analytics report ourselves.
We share information (such as whether people saw an ad or engaged with it) with our measurement vendors, who aggregate it to provide their reports.
For example, an advertiser might ask a measurement vendor to help work out the impact that its ads on The FlyTribe have had on sales. The measurement vendor compares information from us about clicks on the advertiser's The FlyTribe ads with information from the advertiser about product purchases. Then the measurement vendor creates and provides aggregated reports that show the advertiser how its ads are performing.
Marketing vendors
We share information about you with marketing vendors. For example, we share your device identifier or other identifiers with marketing vendors to help us serve you ads most relevant to your interests.
Marketing vendors support our marketing and advertising efforts by:
Serving our advertisements across the internet, including on mobile, desktop and connected television devices
Tracking and categorising your online and mobile app activity
Providing us information about your interests and community and advertising interactions
These marketing vendors help us understand who might find our advertising most relevant to their interests, and which of our Products might interest you. This information can be used to personalise which of our ads are shown to you. Marketing vendors also use this information to measure response to our marketing efforts and the effectiveness of our advertising.
Service providers
Service providers provide services to us that help us provide our Products to you. We share the information we have about you to receive these services, which include:
Investigating suspicious activity
Detecting and stopping threats to our personnel and property
Facilitating payments
Providing customer support
Improving the functionality of our Products
Providing technical infrastructure services
Analysing how our Products are used
Conducting research and surveys
Marketing and promoting our Products
Third parties
External researchers
We provide information to external researchers. They use it to conduct research that advances scholarship and innovation, and to promote safety, security and integrity.
Research goals include supporting:
Our business or mission
Social good.
Technological advancement
Safety and security on our Products
Public interest
Health and well-being
When sharing information with external researchers, we ensure that the privacy of our users is protected.
AI integrations
Generative AI models that make our features work may not have the most complete or recent information. That means if you ask The FlyTribe AI about the score to yesterday's football game, it might not know the right answer. That's why we work with other trusted companies, such as search engine providers, so we can bring you the most relevant information.
The FlyTribe sometimes shares the messages that you send to our AIs and general information, such as your region, with these companies so that you can get better results. We don't send personally identifying information, such as your username, unless you include it in your messages to the AIs.
These companies have their own privacy policies that describe how they use this information that we share.
Other third parties
We also share information with other third parties in response to legal requests, to comply with applicable law or to prevent harm.
And if we sell or transfer all or part of our business to someone else, in some cases, we'll give the new owner your information as part of that transaction, but only as the law allows.
When you might give us permission
For example, you might request more information from a business by clicking their ad in your Feed and submitting a form with your name and contact information. Then the advertiser would receive the information that you provided.
Transactions you might make
Subscribing to premium content
Buying, selling or using products
Buying, selling or using services
Donating to charities
Commerce services platforms
Commerce services platforms provide a range of commerce services, including:
Payments
Marketing
Delivery
Customer engagement tools
How can you manage or delete your information and exercise your rights?
You have rights to view and download the information that we have about you
You can use the settings in this section to manage your privacy
You also can delete your account or specific account information, if you want to
We offer you a variety of tools to view, manage, download and delete your information below. You can also manage your information by visiting the settings of the Products you use. You may also have other privacy rights under applicable laws.
To exercise your rights, visit our Help Centres, your settings for The FlyTribe and your device-based settings.
You can learn more about how privacy works on The FlyTribe, and in The FlyTribe Help Centre. If you have any questions about this policy, you can contact us as described below. In some countries, you may also be able to contact the Data Protection Officer for The FlyTribe Limited and depending on your jurisdiction, you may also contact your local Data Protection Authority ("DPA") directly.
Manage the ads that you see on our Products
Visit your ad preferences.
Manage The FlyTribe ads that you see off our Products
We advertise our own products and services on other ad platforms. We use marketing vendors to deliver these ads. If we use your activity on our Products to tailor these ads, you can opt out of this type of use.
For cookies on your web browser, you can use the Digital Advertising Alliance industry opt-out platform. If you live in Canada, you can use the Digital Advertising Alliance of Canada industry opt-out platform. Certain ad blockers and tools to restrict cookies can interfere with your ability to opt out.
For your mobile device, check your mobile device settings. Different device manufacturers provide different ways to opt out.
Other online identifiers: You may use the NAI industry opt-out platform.
Port your information
In certain cases and subject to applicable law, you have the right to port your information.
Delete your information or account
To delete your information, you can:
Find and delete specific information. We offer tools that you can use to delete certain information. For example, you can use Delete buttons to delete content that you've posted to your account.
Permanently delete your account. If you delete your account on The FlyTribe, we delete your information, including the things you've posted, such as your photos and status updates, unless we need to keep it as described in "How long do we keep your information?" Once your account is permanently deleted, you won't be able to reactivate it, and you won't be able to retrieve information, including content you've posted.
How long does it take to delete your information?
If you request that we delete your account or content, it may take up to 90 days to delete your information after we begin the account deletion process or receive a content deletion request. After the information is deleted, it may take us up to another 90 days to remove it from backups and disaster recovery.
If you leave your deleted content in your recycle bin on The FlyTribe, the deletion process will begin automatically in 30 days. Or you can start the deletion process straight away by deleting the content from your recycle bin.
What is our legal basis for processing your information, and what are your rights?
You have rights to view and download the information that we have about you
You also can delete your account or specific account information, if you want to
Under applicable data protection law, companies must have a legal basis to process personal data. When we talk about "processing personal data", we mean the ways we collect, use and share your information, as we described in the other sections of this Policy above.
What is our legal basis?
We rely on different legal bases to process your information for the purposes described in this Privacy Policy. Depending on the circumstances, we rely on different legal bases when processing your same information for different purposes. For each legal basis below, we describe why we process your information.
You also have particular rights available to you depending on which legal basis we use, and we've explained these here. No matter what legal basis applies, you always have the right to request access to, rectification of and deletion of your information. To exercise your rights, see the "What are your rights?" section.
We process information for the following legal bases:
Performance of a contract
We process your information that's necessary to fulfil our contracts with you. This means providing the services laid out in The FlyTribe Terms of Service, the Supplemental Terms, and The FlyTribe AI Terms of Service, together, the "terms".
Consent
We process your information if you give your consent. For example, you can allow us to show you personalised ads based on information that advertisers and other partners provide to us. This includes information about your activity on their websites and apps, and certain offline interactions, such as purchases. You can withdraw consent at any time.
Legitimate interests
We process your information as necessary for our or others' legitimate interests. Our interests include providing an innovative, personalised, safe and profitable service to our users and partners, and responding to legal requests. But we won't process your information if your interests, or your fundamental rights and freedoms, override ours.
Vital interest
We process information if it will protect you or prevent harm, such as saving your life or someone else's.
Legal obligation
We process information as necessary for us to comply with a legal obligation.
Public interest
We process information as necessary for the public interest, such as conducting research or promoting safety, security and integrity.
You have the following rights under relevant data protection laws:
Access and correct information
You have the right to access and correct your information, subject to applicable law.
View and manage your information
Withdraw consent
Where we rely on your consent to process your information, you can withdraw your consent at any time. If you choose to withdraw your consent, this will not affect the lawfulness of processing based on consent before its withdrawal.
To exercise your rights, visit our Help Centres, your settings for The FlyTribe and your device-based settings.
Port your information
In certain cases and subject to applicable law, you have the right to port your information.
Erase your information
You have the right to request that we erase your information, if there are valid grounds for doing so and subject to applicable law.
Also, to delete your information, you can:
Find and delete specific information using provided deletion controls For certain specific information that you can view in our Products, we offer tools that you can use to request deletion. For example, you can use Delete buttons to delete content that you've posted to your account. Visit The FlyTribe Help Centre to learn what happens when you delete your content or move it to the recycle bin.
Permanently delete your account If you delete your account on The FlyTribe , we delete your information, including the things that you've posted, such as your photos and status updates, unless we need to retain this information as described in How long do we keep your information?". Please note that once your account is permanently deleted, you won't be able to reactivate it and you won't be able to retrieve information that you've added, including content you've posted.
How long does it take to delete your information?
If you request that we delete your account or content, it may take up to 90 days to delete your information after we begin the account deletion process or receive a content deletion request. After the information is deleted, it may take us up to another 90 days to remove it from backups and disaster recovery.
If you leave your deleted content in your recycle bin on The FlyTribe, the deletion process will begin automatically in 30 days. Or you can start the deletion process straight away by deleting the content from your recycle bin or Recently Deleted folder.
Object
You have the right to object to and restrict certain processing of your information.
Unsubscribe
You can use the "unsubscribe" link in our marketing communications to stop us from using your information for that direct marketing.
Object
You can object to our processing of your information when we rely on legitimate interests or perform a task in the public interest. We will consider several factors when assessing an objection, including:
Our users' reasonable expectations
The benefits and risks to you, us, other users or third parties
Other available means to achieve the same purpose that may be less invasive and do not require disproportionate effort
Unless we find that we have compelling legitimate grounds for this processing which are not outweighed by your interests or fundamental rights and freedoms, or the processing is needed for legal reasons, your objection will be upheld. In that case, we will cease processing your information. To learn more about the circumstances in which an objection may be successful, please visit the Help Centre.
Make a complaint
You also can lodge a complaint with the Information Commissioner's Office.
We keep information for as long as we need it to provide a feature or service
But you can request that we delete your information
We'll delete that information unless we have to keep it for something else, for instance for legal reasons
We keep information for as long as we need it to provide our products, comply with legal obligations or to protect our or other's interests. We decide how long we need information on a case-by-case basis. Here's what we consider when we decide:
If we need it to operate or provide our products. For example, we need to keep some of your information to maintain your account.
The feature that we use it for and how that feature works.
How long we need to retain the information for to comply with certain legal obligations.
If we need it for other legitimate purposes, such as to prevent harm; investigate possible violations of our terms or policies; promote safety, security and integrity; or protect ourselves, including our rights, property or products
In some instances and for specific reasons, we'll keep information for an extended period of time. Read our Policy about when we may preserve your information.
If we need it to operate or provide our Products
For example, we keep profile information, photos you've posted (and not deleted) and security information for the lifetime of your account.
And when you search for something on The FlyTribe, we keep your search history until you clear the search in your activity log or delete your account. Once you clear a search or delete your account, it will no longer be visible to you, and it will be deleted.
But even if you don't clear your search or delete your account, within six months of your search, we delete information about that search that isn't necessary to show you your search history, such as information about the device you were using, or your location.
How long we need to retain the information to comply with certain legal obligations
For example, we retain information for as long as we need it for:
A legal request or obligation, including obligations of The FlyTribe Limited or to comply with applicable law
A governmental investigation
A legal claim, complaint, litigation or regulatory proceedings
Why we may preserve your information longer
Your information, including financial transaction data related to purchases or money transfers made on our Products, may be preserved and accessed for a longer time period if it's related to any of the following:
A legal request or obligation, including obligations of The FlyTribe Limited or to comply with applicable law
A governmental investigation
An investigation of possible violations of our terms or policies
To prevent harm
For safety, security and integrity purposes
To protect ourselves, including our rights, property or products
If it's needed in relation to a legal claim, complaint, litigation or regulatory proceedings
In some cases, we may preserve your information based on the above reasons even after you request deletion of your account or some of your content. We may also preserve information from accounts that have been disabled and content that has been removed for violations of our terms and policies.
Delete your information or account
To delete your information, you can:
Find and delete specific information. We offer tools that you can use to delete certain information. For example, you can use Delete buttons to delete content that you've posted to your account.
Permanently delete your account. If you delete your account on The FlyTribe, we delete your information, including the things you've posted, such as your photos and status updates, unless we need to keep it as described in "How long do we keep your information?" Once your account is permanently deleted, you won't be able to reactivate it, and you won't be able to retrieve information, including content you've posted.
How long does it take to delete your information?
If you request that we delete your account or content, it may take up to 90 days to delete your information after we begin the account deletion process or receive a content deletion request. After the information is deleted, it may take us up to another 90 days to remove it from backups and disaster recovery.
If you leave your deleted content in your recycle bin on The FlyTribe, the deletion process will begin automatically in 30 days. Or you can start the deletion process straight away by deleting the content from your recycle bin.
Examples of why we might preserve your information
To respond to a legal request
For example, we might preserve your information after you've deleted your account when we receive a valid legal request, such as a preservation order or search warrant, related to your account.
To comply with applicable law
For example, we preserve certain information about purchases or transactions associated with an account, in line with The FlyTribe's accounting obligations.
For safety, security and integrity purposes
For example, if we disable an account for violating our terms or policies, we preserve information about that user to prevent them from opening a new account.
We might also preserve some of your account information as part of our review of suspicious activity. This includes any suspicious activity such as suspected money laundering or terrorist funding.
For litigation
We may preserve your information where we deem it necessary for reasons related to a legal claim or complaint. For example, we may be required to defend ourselves in legal proceedings in a claim related to your information.
How do we transfer information?
Highlights
Because we connect people all around the world, we need to transfer information all around the world too
When we do this, we follow international regulations to keep your information safe
Why is information transferred to other countries?
We share the information that we collect globally, both internally across our offices and data centres, and externally with our partners, measurement vendors, service providers and other third parties. Because The FlyTribe is global, with users, partners and employees around the world, transfers are necessary for a variety of reasons, including:
So we can operate and provide the services stated in the terms of The FlyTribe Product that you're using and this policy. This includes allowing you to share information and connect with your family and contacts around the globe.
So we can fix, analyse and improve our products
Where is information transferred?
Information controlled by The FlyTribe Limited will be transferred or transmitted to, or stored and processed in:
Places we have infrastructure or data centres, including the United States, United Kingdom, Ireland, Denmark and Sweden, amongst others
Countries where The FlyTribe Products are available
Other countries where our partners, vendors, service providers and other third parties are located outside of the country where you live, for purposes as described in this policy
How do we safeguard your information?
We rely on appropriate mechanisms for international data transfers.
We also make sure that appropriate safeguards are in place whenever we transfer your information. For example, we encrypt your information when it's in transit over public networks to protect it from unauthorised access.
Mechanisms we use for global data transfers
We rely on appropriate mechanisms for international data transfers. For example, for information we collect:
We rely on relevant "adequacy regulations" from the UK Government by which they recognise that certain countries and territories outside the UK ensure an adequate level of protection for personal data. We transfer the information that we collect from the UK from The FlyTribe Limited to countries such as member states of the European Economic Area, Argentina, Israel, Japan, New Zealand, Switzerland and where the decision is applicable, Canada, based on the adequacy decisions.
In other circumstances, we use the UK standard contractual transfer mechanisms approved by the UK Parliament (the International Data Transfer Agreement and the International Data Transfer Addendum) or rely on derogations provided for under applicable law to transfer information to a third country.
In addition to the UK standard contractual transfer mechanisms, we also apply supplemental measures to ensure equivalent protection of your data when transferred.
If you have any questions about The FlyTribe's international data transfers, you can contact us.
How do we respond to legal requests, comply with applicable law and prevent harm?
Sometimes we have to provide information to respond to legal requests when necessary
If there's a law that says we need to keep your information for some reason, we need to comply with it. So we'll keep information to obey that law.
We also sometimes keep information that we think will help prevent or stop bad activity, either on our Products or in the world
We access, preserve, use and share your information:
In response to legal requests, such as search warrants, court orders, production orders or subpoenas. These requests come from third parties such as civil litigants, law enforcement and other government authorities.
In accordance with applicable law
To promote the safety, security and integrity of The FlyTribe Products, users, employees, property and the public.
We may access or preserve your information for an extended amount of time.
When we respond to legal requests
We respond to legal requests where we're required by law to do so, and at times where we're not compelled by law, but a response:
May affect users in that jurisdiction, and
Is consistent with internationally recognised standards.
How we promote safety, security and integrity
We share your information with law enforcement, government authorities, The FlyTribe Limited and other third parties (including industry peers) when we have a good faith belief that it's necessary to detect, prevent and address a variety of situations, such as:
Unauthorised use of our Products.
Violations of our terms and policies.
Investigating suspicious activity
Protecting ourselves, including our rights, property, personnel or Products
Preventing abuse, fraud or other harmful or illegal activity, on and off our Products
Protecting you or others, including as part of investigations or regulatory enquiries
Emergency situations, such as risk of death or imminent bodily harm
Why we may preserve your information longer
Your information, including financial transaction data related to purchases or money transfers made on our Products, may be preserved and accessed for a longer time period if it's related to any of the following:
A legal request or obligation, including obligations of The FlyTribe Limited or to comply with applicable law
A governmental investigation
An investigation of possible violations of our terms or policies
To prevent harm
For safety, security and integrity purposes
To protect ourselves, including our rights, property or products
If it's needed in relation to a legal claim, complaint, litigation or regulatory proceedings
In some cases, we may preserve your information based on the above reasons even after you request deletion of your account or some of your content. We may also preserve information from accounts that have been disabled and content that has been removed for violations of our terms and policies.
Unauthorised use of our Products
For example, if you unlawfully collect and use The FlyTribe user data, we may share your information to defend ourselves against claims or in litigation.
Violations of our terms and policies
For example, if you post threatening or harmful content, we may share your information across The FlyTribe Limited to protect ourselves and others. This can include blocking your access to certain features or disabling your account across The FlyTribe Limited.
Examples of why we might preserve your information
To respond to a legal request
For example, we might preserve your information after you've deleted your account when we receive a valid legal request, such as a preservation order or search warrant, related to your account.
To comply with applicable law
For example, we preserve certain information about purchases or transactions associated with an account, in line with The FlyTribe's accounting obligations.
For safety, security and integrity purposes
For example, if we disable an account for violating our terms or policies, we preserve information about that user to prevent them from opening a new account.
We might also preserve some of your account information as part of our review of suspicious activity. This includes any suspicious activity such as suspected money laundering or terrorist funding.
For litigation
We may preserve your information where we deem it necessary for reasons related to a legal claim or complaint. For example, we may be required to defend ourselves in legal proceedings in a claim related to your information.
How will you know that the Policy has changed?
We'll notify you before we make material changes to this Policy. You'll have the opportunity to review the revised Policy before you choose to continue using our Products.
How to contact The FlyTribe with questions
You can learn more about how privacy works on The FlyTribe, and in The FlyTribe Help Centre. If you have any questions about this Policy, or have any questions, complaints or requests regarding your information, you can contact us as described below.
The data controller responsible for your information is The FlyTribe Limited which you can contact online:
You also have the right to lodge a complaint with the Information Commissioner's Office.
Legal basis information
Consent
We process information as described below when you have given us your consent to do so, which we may ask through in-product experiences, to enable particular features or to enable device-based settings. The categories of information we use, and why and how they are processed are set out below:
When we process information that you provide to us based on your consent, you have the right to withdraw your consent at any time without affecting the lawfulness of processing based on consent before its withdrawal. You also have the right to port that information that you provide to us based on your consent. To exercise your rights, visit your device-based settings, and visit The FlyTribe settings and our Help Centres.
Performance of a contract
For all people who have the legal capacity to enter into an enforceable contract (for example, by being the age of majority or above in their country of residence), we process information as necessary to conclude and perform our contracts with you (The FlyTribe Terms, Terms of Service, and The FlyTribe AI Terms of Service together, the "terms").
We'll use the information that we have to provide these services; if you choose not to provide certain information (other than limited account information, which is necessary to create The FlyTribe account), your experience using The FlyTribe Products may be affected. For example, you may see less relevant recommendations on the Products, or your use of the Products may be restricted.
When we process information that you provide to us as necessary for concluding or performing our contracts with you, you have the right to port it. To exercise your rights, visit The FlyTribe settings, or learn more in our Help Centre.
Compliance with a legal obligation
Legitimate interests
We rely on our legitimate interests or the legitimate interests of a third party, where they are not outweighed by your interests or fundamental rights and freedoms ("legitimate interests").
When we process your information as necessary to pursue our legitimate interests or those of a third party, you have the right to object to, and seek restriction of, such processing; to exercise your right, visit The FlyTribe settings and the Help Centre.
We will consider several factors when assessing an objection, including: our users' reasonable expectations; the benefits and risks to you, us, other users or third parties; and other available means to achieve the same purpose that may be less invasive and do not require disproportionate effort. Unless we find that we have compelling legitimate grounds for this processing that are not outweighed by your interests or fundamental rights and freedoms or the processing is needed for legal reasons, your objection will be upheld and we will cease processing your information. To learn more about the circumstances in which an objection may be successful, please visit the Help Centre.
If you are under the age of majority in your country and there is no enforceable contract in place, we will take particular account of the fact that you are below the age of majority when conducting our assessment of our legitimate interests and the balancing of your interests and rights. We provide specific protections for people below the age of majority to ensure that they are aware of the risks, consequences, safeguards and rights associated with the processing of their information.
Tasks carried out in the public interest
When we process your information as necessary for a task carried out in the public interest, you have the right to object to, and seek restriction of, our processing. To exercise your rights, visit The FlyTribe settings and the Help Centre. In assessing an objection, we will consider several factors, including: our users' reasonable user expectations; the benefits and risks to you, us, other users or third parties; and other available means to achieve the same purpose that may be less invasive and do not require disproportionate effort.
Your objection will be upheld, and we will cease processing your information, unless we find that we have compelling legitimate grounds for this processing that are not outweighed by your interests or fundamental rights and freedoms or the processing is needed for legal reasons. To learn more about the circumstances in which an objection may be successful, please visit the Help Centre.
Protection of your vital interests or that of another person
How our ads system works
Our ads system works in the following way:
We use your information to determine the ad interests most relevant to you. We try to predict your ad interests based on the information that we have, including any choices that you've made in ad preferences.
Advertisers tell us which audience they want to reach based on who they think will be most interested. This can include things such as age, gender, location where advertisers want to show their ad or interests, such as women, based in Dublin, who like golf.
We review the potential ads that we could show you to identify the most relevant ones. Our ads system automatically reviews all of the potential ads where you might fit the audience that advertisers want to reach. For example, you may see potential ads because you match the age range and interest category. We determine which ones to show you based on things such as whether it best achieves the advertiser's goal and is most relevant to you. To do this, we use algorithms and machine learning to order the ads that we may show you. We use different factors, such as the ad quality, the advertiser's desired audience and budget. We also consider how likely we think it is that you will react to the ad based on things such as your activity on The FlyTribe Products.
All of this information helps us show you the most relevant ads. When you see an ad on The FlyTribe Products (e.g. in your Feed), we use this process to choose the most relevant ad to show you.
How we promote safety, security and integrity
We share your information with law enforcement, government authorities, The FlyTribe Limited and other third parties (including industry peers) when we have a good faith belief that it's necessary to detect, prevent and address a variety of situations, such as:
Unauthorised use of our Products.
Violations of our terms and policies.
Investigating suspicious activity
Protecting ourselves, including our rights, property, personnel or Products
Preventing abuse, fraud or other harmful or illegal activity, on and off our Products
Protecting you or others, including as part of investigations or regulatory enquiries
Emergency situations, such as risk of death or imminent bodily harm
Unauthorised use of our Products
For example, if you unlawfully collect and use The FlyTribe user data, we may share your information to defend ourselves against claims or in litigation.
Violations of our terms and policies
For example, if you post threatening or harmful content, we may share your information across The FlyTribe Limited to protect ourselves and others. This can include blocking your access to certain features or disabling your account across The FlyTribe Limited.
Consent
We process information as described below when you have given us your consent to do so, which we may ask through in-product experiences, to enable particular features or to enable device-based settings. The categories of information we use, and why and how they are processed are set out below:
Processing information with special protections that you provide so that we can share it with those you choose, to provide, personalise and improve our Products and to undertake analytics. We'll collect, store, publish and apply automated, or sometimes manual, processing for these purposes.
Your activity and information that you provide:
Any information with special protections that you choose to provide, such as your religious views, your sexual orientation, political views, health, racial or ethnic origin, philosophical beliefs or trade union membership, or as part of surveys that you choose to participate in and where you have given your explicit consent
Using information from third parties to tailor the ads you see: We'll use information that partners provide us about activity off the Meta Products and that we have associated with you to personalise ads that we show you on the Meta Products, on websites, apps and devices that use our advertising services. We receive this information whether or not you're logged in or have an account on our Products, see the Cookies Policy for more information.
Consent
We process information as described below when you have given us your consent to do so, which we may ask through in-product experiences, to enable particular features or to enable device-based settings. The categories of information we use, and why and how they are processed are set out here:
Why and how we process your information
Processing information with special protections that you provide so that we can share it with those you choose, to provide, personalise and improve our Products and to undertake analytics. We'll collect, store, publish and apply automated, or sometimes manual, processing for these purposes.
Using information from third parties to tailor the ads you see: We'll use information that partners provide us about activity off The FlyTribe Products and that we have associated with you to personalise ads that we show you on The FlyTribe Products, on websites, apps and devices that use our advertising services. We receive this information whether or not you're logged in or have an account on our Products, see the Cookies Policy for more information.
Sharing your contact, profile or other information with third parties upon your request when you use some of our Products. For example, when you direct us, we share your email address or other information that you might choose to share with an advertiser so that they can contact you with additional information about a promoted product. The type of third party and categories of information shared depend on the circumstances of what you ask us to share.
Collecting information that you allow us to receive through the device-based settings you enable (such as access to your GPS location, camera or photos) which we use to provide the features or services described when you enable the setting.
Verifying your identity or account, or helping to protect against suspicious activity, including impersonation and identity misuse, using face analysis which may include facial recognition technology if you select it.
Information categories that we use. The actual information that we use depends on your factual circumstances, but could include any of the following:
Your activity and information that you provide:
-
Any information with special protections that you choose to provide, such as your religious views, your sexual orientation, political views, health, racial or ethnic origin, philosophical beliefs or trade union membership, or as part of surveys that you choose to participate in and where you have given your explicit consent
-
Information from partners, vendors and third parties
Your activity and information that you provide:
-
Content you create, such as your contact, profile or other information, such as posts or comments
-
App, browser and device information:
-
Information from device settings
Your activity and information that you provide:
-
Your account information, profile photo or
-
your photo or video selfie if you choose to provide it
When we process information that you provide to us based on your consent, you have the right to withdraw your consent at any time without affecting the lawfulness of processing based on consent before its withdrawal. You also have the right to port that information that you provide to us based on your consent.
Performance of a contract
For all people who have the legal capacity to enter into an enforceable contract (for example, by being the age of majority or above in their country of residence), we process information as necessary to conclude and perform our contracts with you (The FlyTribe Terms, the "terms"). The purposes for which we process information for our contracts, the categories of information that we use and how information is processed are set out here:
Why and how we process your information
Personalising The FlyTribe Products: Our systems automatically process information that we've collected and stored associated with you and others to assess and understand your interests and preferences, and to provide you with personalised experiences across The FlyTribe Products in accordance with our terms. This is how we:
-
Personalise features and content (such as your Feed).
-
Personalise the ads that people see, and
-
Make suggestions for you (such as people that you may know, groups or events that you may be interested in or topics that you may want to follow) on and off our Products.
Providing ads on The FlyTribe Products: Our ads system automatically processes information that we've collected and stored associated with you. Our ads system uses this information to understand your interests and your preferences and personalise your ads across The FlyTribe Products.
Our ads system prioritises what ad to show you based on what audience advertisers want to reach. Then, we match the ad to people who might be interested.
Providing and improving our Products: The provision of The FlyTribe Products includes collecting, storing and, where relevant, sharing, profiling, reviewing and curating, and in some instances not only automated processing but also manual (human) reviewing, to:
-
Create and maintain your account and profile,
-
Connect your Products account, including your public profile information, to an integrated partner to sign in or share your information,
-
Facilitate the sharing of content and status,
-
Provide and curate features,
-
Provide messaging services, the ability to make voice and video calls and connect with others,
-
Provide advertising products,
-
Provide and curate artificial intelligence technology in our Products, enabling the creation of content such as text, audio, images and videos, including by understanding and recognising your use of content in the features,
-
Undertake analytics, and
-
Facilitate your purchases and payments on The FlyTribe checkout experiences.
-
We also use the information we have to develop, research and test improvements to our Products. We use information we collect to:
-
See if a product is working correctly
-
Troubleshoot and fix it when it's not
-
Try out new products and features to see if they work
-
Get feedback on our ideas for products or features
-
Conduct surveys and other research about what you like about our Products and brands, and what we can do better
Promoting safety, integrity and security on and across The FlyTribe Products: The FlyTribe Products are designed to help ensure the safety, integrity and security of those services and those people who enjoy them. We process the information that we have associated with you and apply automated processing techniques and, in some instances, conduct manual (human) review to:
-
Verify accounts and activity,
-
Find and address violations of our terms or policies.
-
Investigate suspicious activity,
-
Detect, prevent and combat harmful or unlawful behaviour, such as to review and, in some cases, remove content reported to us,
-
Detect and prevent spam and other bad experiences,
-
Detect and stop threats to our personnel and property, and
-
Maintain the integrity of our Products.
To communicate with you: We use the information you've given us (e.g. contact information on your profile) to send you a communication, such as an email or in-product notice, for example:
-
We'll contact you via email or in-product notifications in relation to The FlyTribe Products, product-related issues, research or to let you know about our terms and policies.
We also use contact information such as your email address to respond when you contact us.
Transferring, storing or processing your information globally: We share information that we collect globally, both internally across our offices and data centres and externally with our Partners, third parties and service providers. As The FlyTribe is global, with users, partners and employees around the world, transfers are necessary to:
-
Operate and provide the services described in the terms that apply to The FlyTribe Product(s) that you are using. This includes allowing you to share information and connect with your contacts and colleagues around the globe; and
-
So, we can fix, analyse and improve our Products.
Information categories that we use. The actual information that we use depends on your factual circumstances, but could include any of the following:
Your activity and information that you provide:
-
Content that you create, such as posts, comments or audio
-
Content that you provide through our camera feature or your camera roll settings, or through our voice-enabled features
-
The FlyTribe data about content
-
Types of content that you view or interact with, and how you interact with it
-
Apps and features that you use and what actions you take in them
-
Purchases or other transactions that you make
-
Hashtags that you use
-
The time, frequency and duration of your activities on our Products
-
Contacts, followers and other connections
-
App, browser and device information:
-
Device characteristics and device software
-
What you're doing on your device, such as whether our app is in the foreground or if your mouse is moving (which can help tell humans from bots)
-
Identifiers that tell your device apart from other users'
-
Device signals
-
Information that you've shared through your device settings (e.g. GPS location)
-
Location-related information
-
Information about the network that you connect your device to
-
Reports about our Products' performance on your device
-
Information from cookies and similar technologies
-
Information from partners, vendors and third parties (excluding using Partner data to tailor ads to you)
Your activity and information that you provide:
-
Age
-
The gender that you provide
-
Information about ads that we show you and how you engage with those ads
-
App, browser and device information:
-
Location information
-
Device characteristics and device software
Your activity and information that you provide:
-
Content that you create, such as posts, comments or audio
-
Your public information (including your name, username and profile picture)
-
Content that you provide through our camera feature or your camera roll settings, or through our voice-enabled features
-
Messages that you send and receive, including their content, subject to applicable law
-
The FlyTribe data about content and messages
-
Types of content that you view or interact with, and how you interact with it
-
Apps and features that you use and what actions you take in them
-
Purchases or other transactions that you make, including truncated credit card information
-
Hashtags that you use
-
The time, frequency and duration of your activities on our Products
-
Your photo or video selfie if you provide it when you contact us for account support
-
Contacts, followers and other connections
-
App, browser and device information:
-
Device characteristics and device software
-
What you're doing on your device, such as whether our app is in the foreground or if your mouse is moving (which can help tell humans from bots)
-
Identifiers that tell your device apart from other users'
-
Device signals
-
Information that you've shared through your device settings
-
Location-related information
-
Information about the network that you connect your device to, including your IP address
-
Information from cookies and similar technologies
-
Information from partners, vendors and third parties
Your activity and information that you provide:
-
Content that you create, such as posts, comments or audio
-
Content that you provide through our camera feature or your camera roll settings, or through our voice-enabled features
-
The FlyTribe data about content and messages
-
Types of content that you view or interact with, and how you interact with it
-
Apps and features that you use and what actions you take in them
-
Purchases or other transactions that you make, including truncated credit card information
-
Hashtags that you use
-
The time, frequency and duration of your activities on our Products
-
Your photo or video selfie if you provide it when you contact us for account support
-
Contacts, followers and other connections
-
App, browser and device information:
-
Device characteristics and device software
-
What you're doing on your device, such as whether our app is in the foreground or if your mouse is moving (which can help tell humans from bots)
-
Identifiers that tell your device apart from other users'
-
Device signals
-
Information that you've shared through your device settings
-
Location-related information
-
Information about the network that you connect your device to, including your IP address
-
Information from cookies and similar technologies
-
Information from partners, vendors and third parties
Your activity and information that you provide:
-
Contact information on your profile and your communications with us
-
Content that you create, such as posts, comments or audio
-
Content that you provide through our camera feature or your camera roll settings, or through our voice-enabled features
-
App, browser and device information:
-
Device characteristics and device software
-
What you're doing on your device, such as whether our app is in the foreground or if your mouse is moving (which can help tell humans from bots)
-
Identifiers that tell your device apart from other users'
-
Device signals
-
Information that you've shared through your device settings
-
Location-related information
-
Information about the network that you connect your device to, including your IP address
-
Information from cookies and similar technologies
Your activity and information that you provide:
-
Content that you create, such as posts, comments or audio
-
Content that you provide through our camera feature or your camera roll settings, or through our voice-enabled features
-
The FlyTribe data about content and messages
-
Types of content that you view or interact with, and how you interact with it
-
Apps and features that you use and what actions you take in them
-
Purchases or other transactions that you make, including truncated credit card information
-
Hashtags that you use
-
The time, frequency and duration of your activities on our Products
-
Contacts, followers and other connections
-
App, browser and device information:
-
Device characteristics and device software
-
What you're doing on your device, such as whether our app is in the foreground or if your mouse is moving (which can help tell humans from bots)
-
Identifiers that tell your device apart from other users'
-
Device signals
-
Information that you've shared through your device settings
-
Location-related information
-
Information about the network that you connect your device to, including your IP address
-
Information from cookies and similar technologies
-
Information from partners, vendors and third parties
We'll use the information that we have to provide these services; if you choose not to provide certain information (other than limited account information, which is necessary to create a The FlyTribe account), your experience using The FlyTribe Products may be affected. For example, you may see less relevant recommendations on the Products, or your use of the Products may be restricted.
When we process information that you provide to us as necessary for concluding or performing our contracts with you, you have the right to port it.
Compliance with a legal obligation
The categories of information we use, why we process your information based on compliance with a legal obligation and how it's processed are set out here:
Why and how we process your information
For processing information when the law requires it: Where we are under an obligation to disclose information such as, for example, if we receive a valid legal request for certain information (such as a search warrant), we will access, preserve and/or share your information with regulators, law enforcement or others.
The way in which the information will be processed depends on the specific circumstances. Information for Law Enforcement Authorities provides information on the operational guidelines that law enforcement needs to follow.
Information categories that we use. The actual information that we use depends on your factual circumstances, but could include any of the following:
The categories of information depend on the specific circumstances of each mandatory request or obligation. Only the information necessary to comply with the relevant legal obligation will be processed. For example, for civil matters, this will typically include limited information (such as contact details and login information). However, depending on the circumstances, it could include the following:
-
Your activity and information that you provide:
-
Content that you create, such as posts, comments or audio
-
Content that you provide through our camera feature or your camera roll settings, or through our voice-enabled features
-
Messages that you send and receive, including their content, subject to applicable law
-
The FlyTribe data about content and messages
-
Types of content that you view or interact with, and how you interact with it
-
Apps and features that you use and what actions you take in them
-
Purchases or other transactions that you make, including truncated credit card information
-
Hashtags that you use
-
The time, frequency and duration of your activities on our Products
-
Your photo or video selfie if you provide it when you contact us for account support
-
Contacts, followers and other connections
-
App, browser and device information:
-
Device characteristics and device software
-
What you're doing on your device, such as whether our app is in the foreground or if your mouse is moving (which can help tell humans from bots)
-
Identifiers that tell your device apart from other users'
-
Device signals
-
Information that you've shared through your device settings
-
Location-related information
-
Information about the network that you connect your device to, including your IP address
-
Information from cookies and similar technologies
-
Information from partners, vendors and third parties
Legitimate interests
If you are a registered user of The FlyTribe Products
For people under the age of majority (under 18, in most applicable countries) who have a limited ability to enter into an enforceable contract only, where we may be unable to process your information on the grounds of contractual necessity.
We rely on our legitimate interests or the legitimate interests of a third party, where they are not outweighed by your interests or fundamental rights and freedoms ("legitimate interests"). The categories of information that we use, the legitimate interests relied on and why and how it's processed are set out here:
Why and how we process your information
If you are a registered user of The FlyTribe Products
For people under the age of majority (under 18, in most applicable countries) who have a limited ability to enter into an enforceable contract only, where we may be unable to process your information on the grounds of contractual necessity.
Personalising The FlyTribe Products: Our systems automatically process information that we've collected and stored associated with you and others to assess and understand your interests and preferences, and to provide you with personalised experiences across The FlyTribe Products in accordance with our terms. This is how we:
-
Personalise features and content (such as your News Feed)
-
Personalise the ads that people see, and
-
Make suggestions for you (such as people that you may know, groups or events that you may be interested in or topics that you may want to follow) on and off our Products.
Providing and improving our The FlyTribe Products: The provision of The FlyTribe Products includes collecting, storing and, where relevant, sharing, profiling, reviewing and curating, automated processing, and in some instances, manual (human) reviewing, to:
-
Create and maintain your account and profile,
-
Connect your Products account, including your public profile information, to an integrated partner to sign in or share your information,
-
Facilitate the sharing of content and status,
-
Provide and curate features,
-
Provide messaging services, the ability to make voice and video calls and connect with others,
-
Provide advertising products,
-
Provide and curate artificial intelligence technology in our Products, enabling the creation of content such as text, audio, images and videos, including by understanding and recognising your use of content in the features, and
-
Undertake analytics.
We also use the information we have to develop, research and test improvements to our Products. We use information we collect to:
-
See if a product is working correctly
-
Troubleshoot and fix it when it's not
-
Try out new products and features to see if they work
-
Get feedback on our ideas for products or features
-
Conduct surveys and other research about what you like about our Products and brands, and what we can do better
Promoting safety, integrity and security on and across The FlyTribe Products: The FlyTribe Products are designed to help ensure the safety, integrity and security of those services and those people who enjoy them. We process the information that we have associated with you and apply automated processing techniques and, in some instances, conduct manual (human) review to:
-
Verify accounts, identity and activity,
-
Find and address violations of our terms or policies.
-
Investigate suspicious activity,
-
Detect, prevent and combat harmful or unlawful behaviour, such as to review, and in some cases remove, content reported to us,
-
Detect and prevent spam and other bad experiences,
-
Detect and stop threats to our personnel and property, and
-
Maintain the integrity of our Products.
Communicating with you:
We use the information you've given us (e.g. contact information you've entered on your profile) to send you a communication, such as an email or in-product notice, for example:
-
we'll contact you via email or in-product notifications in relation to The FlyTribe Products, product-related issues, research or to let you know about our terms and policies.
We also use contact information such as your email address to respond to you when you contact us.
Legitimate interests relied on
If you are a registered user of The FlyTribe Products
For people under the age of majority (under 18, in most applicable countries) who have a limited ability to enter into an enforceable contract only, where we may be unable to process your information on the grounds of contractual necessity.
-
To create, provide, support and maintain innovative products and features that enable people under the age of majority to express themselves, communicate, discover and engage with information and communities relevant to their interests, build community and utilise tools and features that promote their well-being.
-
To share meaningful updates with our users under the age of majority about our Products and promoting our Products.
-
To provide, personalise and improve The FlyTribe Products in a consistent manner while ensuring that additional safeguards for those under the age of consent.
-
The legitimate interest of our users in being able to access The FlyTribe Products and those Products being personalised to each user.
-
To create, provide, support and maintain innovative products and features that enable people under the age of majority to express themselves, communicate, discover and engage with information and communities relevant to their interests, build community and utilise tools and features that promote their well-being.
-
To enable people under the age of majority to use and connect to The FlyTribe Products in an easy and intuitive manner.
-
To provide, personalise and improve The FlyTribe Products in a consistent manner while ensuring that additional safeguards for those under the age of consent.
-
The legitimate interest of our users in being able to access The FlyTribe Products and those Products being personalised to each user.
-
To secure our platform and network, to verify accounts and activity, to combat harmful conduct, to detect, prevent and address spam and other bad experiences, to keep The FlyTribe Products free of harmful or inappropriate content, to investigate suspicious activity or breaches of our terms or policies and to protect the safety of people under the age of majority, including to prevent exploitation or other harm to which such individuals may be particularly vulnerable.
-
In the interests of our users and the public at large, to prevent bad experiences and promote safety, integrity and security.
-
To share meaningful updates with our users under the age of majority about our Products and promoting our Products.
Information categories that we use. The actual information that we use depends on your factual circumstances, but could include any of the following:
If you are a registered user of The FlyTribe Products
For people under the age of majority (under 18, in most applicable countries) who have a limited ability to enter into an enforceable contract only, where we may be unable to process your information on the grounds of contractual necessity.
Your activity and information that you provide:
-
Content that you create, such as posts, comments or audio
-
Content that you provide through our camera feature or your camera roll settings, or through our voice-enabled features
-
The FlyTribe data about content
-
Types of content that you view or interact with, and how you interact with it
-
Apps and features that you use and what actions you take in them
-
Purchases or other transactions that you make
-
Hashtags that you use
-
The time, frequency and duration of your activities on our Products
-
Contacts, followers and other connections
-
App, browser and device information:
-
Device characteristics and device software
-
What you're doing on your device, such as whether our app is in the foreground or if your mouse is moving (which can help tell humans from bots)
-
Identifiers that tell your device apart from other users'
-
Device signals
-
Information that you've shared through your device settings (e.g. GPS location)
-
Location-related information
-
Information about the network that you connect your device to
-
Reports about our Products' performance on your device
-
Information from cookies and similar technologies
-
Information from partners, vendors and third parties (other than using partner data to tailor ads to you)
Your activity and information that you provide:
-
Content that you create, such as posts, comments or audio
-
Your public profile information (including your name, username and profile picture)
-
Content that you provide through our camera feature or your camera roll settings, or through our voice-enabled features
-
Messages that you send and receive, including their content, subject to applicable law
-
The FlyTribe data about content and messages
-
Types of content that you view or interact with, and how you interact with it
-
Apps and features that you use and what actions you take in them
-
Purchases or other transactions that you make, including truncated credit card information
-
Hashtags that you use
-
The time, frequency and duration of your activities on our Products
-
Contacts, followers and other connections
-
App, browser and device information:
-
Device characteristics and device software
-
What you're doing on your device, such as whether our app is in the foreground or if your mouse is moving (which can help tell humans from bots)
-
Identifiers that tell your device apart from other users'
-
Device signals
-
Information that you've shared through your device settings
-
Location-related information
-
Information about the network that you connect your device to, including your IP address
-
Information from cookies and similar technologies
Information from partners, vendors and third parties
Your activity and information that you provide:
-
Content that you create, such as posts, comments or audio
-
Content that you provide through our camera feature or your camera roll settings, or through our voice-enabled features
-
Messages that you send and receive, including their content, subject to applicable law
-
The FlyTribe data about content and messages
-
Types of content that you view or interact with, and how you interact with it
-
Apps and features that you use and what actions you take in them
-
Purchases or other transactions that you make, including truncated credit card information
-
Hashtags that you use
-
The time, frequency and duration of your activities on our Products
-
Your photo or video selfie if you provide it when you contact us for account support
-
Contacts, followers and other connections
-
App, browser and device information:
-
Device characteristics and device software
-
What you're doing on your device, such as whether our app is in the foreground or if your mouse is moving (which can help tell humans from bots)
-
Identifiers that tell your device apart from other users'
-
Device signals
-
Information that you've shared through your device settings
-
Location-related information
-
Information about the network that you connect your device to, including your IP address
-
Information from cookies and similar technologies
-
Information from partners, vendors and third parties
Your activity and information that you provide:
-
Contact information on your profile and your communications with us
-
Content that you create, such as posts, comments or audio
-
Content that you provide through our camera feature or your camera roll settings, or through our voice-enabled features
-
App, browser and device information:
-
Device characteristics and device software
-
What you're doing on your device, such as whether our app is in the foreground or if your mouse is moving (which can help tell humans from bots)
-
Identifiers that tell your device apart from other users'
-
Device signals
-
Information that you've shared through your device settings
-
Location-related information
-
Information about the network that you connect your device to, including your IP address
-
Information from cookies and similar technologies
Legitimate interests
For all people, including those under the age of majority
We rely on our legitimate interests or the legitimate interests of a third party, where they are not outweighed by your interests or fundamental rights and freedoms ("legitimate interests"). The categories of information that we use, the legitimate interests relied on and why and how it's processed are set out here:
Why and how we process your information
Providing measurement, analytics and other business services to businesses, advertisers and other partners:
Our systems automatically, as well as with some manual (human) processing, process information that we've collected and stored about you and others. We use this information to:
-
Provide insights and measurement reports to businesses, advertisers and other partners to help them measure the effectiveness and distribution of their, or their client's ads, content and services, to understand the kinds of people who are seeing their content and ads, and how their content and ads are performing on and off The FlyTribe Products, and
-
Provide aggregated user analytics and insights reports that help users, businesses, advertisers and other partners better understand things such as the audiences with whom they may want to connect, as well as the types of people who use their products and services and how people interact with their content, websites, apps, products and services, including to connect to The FlyTribe Products, and the performance of their connection and networks and users' experience with them.
Communicating, engaging and sharing across The FlyTribe Products:
-
To provide a seamless, consistent, richer and innovative experience across The FlyTribe Products and engaging with content, including posts and videos.
Business intelligence and analytics:
-
To understand, in aggregate, your usage of across our Products, to accurately count people and businesses; and
-
Validate metrics directly related to these, in order to inform and improve product direction and development and to adhere to shareholder reporting obligations.
Identifying you as a Product user and personalising the ads that we show you:
-
When we show you ads, our systems automatically process the information that we have collected and stored about you and others to identify you as The FlyTribe Product user and tailor the ads that you see.
Receiving and using information from a specific business to tailor the ads that you see:
-
We'll use information from a specific business that has shared a list of individuals or devices with us, if we've matched your profile to information on that list, to tailor ads that we show you on The FlyTribe Products.
Providing marketing communications to you:
-
Depending on your settings, we'll share marketing communications with you.
-
We'll collect and store your information and use it to send marketing communications to you, such as an email.
Research and innovate for social good:
-
We carry out surveys and use information (including from researchers that we collaborate with) to conduct and support research and innovation on topics of general social welfare, technological advancement, public interest, health and well-being.
-
We collect, store, combine, analyse and apply automatic processing techniques – such as aggregation of information as well as manual (human) review – and share information, as necessary, to research and innovate for social good in this way.
-
We support research in areas such as artificial intelligence and machine learning.
Anonymising your information
In some cases, we anonymise information that we have about you, such as your activity on and off our Products, and use the resulting information, for example, to provide and improve our The FlyTribe Products, including ads.
Share information with others, including law enforcement and to respond to legal requests.
The categories of information that we access, preserve, use and share depend on the specific circumstances. For example, responses to legal requests where not compelled by law, will typically include limited information (such as contact details and login information).
However, the information we process will depend on the purposes, which could include the following:
-
In response to legal requests from third parties, such as civil litigants, law enforcement and other government authorities.
-
To comply with applicable law or legitimate legal purposes.
-
To promote the safety, security and integrity of The FlyTribe, The FlyTribe Products, Products, users, employees, property and the public.
Promote safety, integrity and security in limited circumstances outside of the performance of our contracts with you:
-
The FlyTribe Products are delivered to ensure the safety, integrity and security of those services and those people who enjoy them.
-
We apply automated processing, as well as manual (human) review to verify accounts and activity, combat harmful conduct, detect and prevent spam and other security matters, as well as bad experiences of other types, to maintain the integrity of our Products and to promote safety, integrity and security on and off The FlyTribe Products.
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For example, we use information that we have to investigate suspicious activity or breaches of our terms or policies, or to detect when someone needs help.
Sharing your contact, profile or other information with third parties upon your request:
You may choose to share your contact information, profile information and other data with our partners: The types of partners with whom information is shared depends on the features of our service that you use and the manner in which you choose to use them. For example, you may choose to share your email address, date of birth, contact list, hometown or other information with a partner if you choose to connect The FlyTribe account to their app.
Legitimate interests relied on
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In our interest to provide accurate and reliable reporting to our businesses, advertisers and other partners, to ensure accurate pricing and statistics on performance and to demonstrate the value that our partners realise using The FlyTribe Products, and to provide suitable payment and billing options to our advertisers and other partners; and
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In the interests of advertisers, developers and other partners to help them understand their customers and improve their businesses, validate our pricing models and evaluate the effectiveness of their products, services, online content and advertising on and off The FlyTribe Products.
In our interest to provide seamless, consistent, richer, innovative communication, engagement and sharing experiences across The FlyTribe Products.
In our interest to measure the use of our Products and services and count the people who interact with our Products and services in order to inform and improve product direction and development and to enable provision of accurate and reliable reporting.
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In our interest to fund our provision of The FlyTribe Products and provide quality personalised advertising to users who visit the website and app.
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In the interests of advertisers who wish to reach people who may be interested in their information, products or services.
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In our interest to fund our provision of The FlyTribe Products and provide quality personalised advertising to users who visit the website, and app; and
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In the interests of advertisers who wish to reach people who may be interested in their information, products or services.
In our interest to promote The FlyTribe Products and send our direct marketing.
In our interest and those of the general public to further the state-of-the-art or academic understanding on important social issues that affect our society and world in a positive way.
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In our interest to fund our provision of The FlyTribe Products, provide relevant advertising to users, and improve ad delivery and The FlyTribe Products.
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In the interests of advertisers to help them reach relevant audiences who may be interested in their information, products or services.
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In the interests of users that The FlyTribe practise data minimisation and privacy by design in respect of their information
In our interest and the interest of the general public to prevent and address fraud, unauthorised use of The FlyTribe Products, violations of our terms or policies, or other harmful or illegal activity; to protect ourselves (including our rights, The FlyTribe personnel and property or The FlyTribe Products), our users or others, including as part of investigations or regulatory enquiries; or to prevent death or imminent bodily harm.
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In our interest to secure our platform and network, to verify accounts and activity, to combat harmful conduct, to detect, prevent and address spam and other bad experiences, to keep The FlyTribe Products free of harmful or inappropriate content, and to investigate and take action in respect of suspicious activity or breaches of our terms or policies; and
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In the interests of our users and the public at large, to prevent bad experiences and promote safety, integrity and security.
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To deliver quality experiences to users who use our partners' apps, in our best interest and in the interest of our users.
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To facilitate and improve users' experiences in their apps, in the interests of our partners who want to facilitate and improve consumers' experiences in their apps.
Information categories that we use. The actual information that we use depends on your factual circumstances, but could include any of the following:
Your activity and information that you provide:
-
Content that you create, such as posts, comments or audio
-
Content that you provide through our camera feature or your camera roll settings, or through our voice-enabled features
-
Types of content that you view or interact with, and how you interact with it
-
Apps and features that you use and what actions you take in them
-
Purchases or other transactions that you make
-
Hashtags that you use
-
The time, frequency and duration of your activities on our Products
-
Contacts, followers and other connections
-
App, browser and device information:
-
Device characteristics and device software
-
What you're doing on your device, such as whether our app is in the foreground or if your mouse is moving (which can help tell humans from bots)
-
Identifiers that tell your device apart from other users
-
Device signals
-
Information that you've shared through your device settings
-
Location-related information
-
Information about the network that you connect your device to and your connection, including your IP address
-
Reports about our Products' performance on your device
-
Information from cookies and similar technologies
-
Information from partners, vendors and third parties
Your activity and information that you provide:
-
Content that you create, such as posts, comments or audio
-
Content that you provide through our camera feature or your camera roll settings, or through our voice-enabled features
-
The FlyTribe data about content
-
Types of content that you view or interact with, and how you interact with it
-
Apps and features that you use and what actions you take in them
-
Purchases or other transactions that you make
-
Hashtags that you use
-
The time, frequency and duration of your activities on our Products
-
Contacts, followers and other connections
-
App, browser and device information:
-
Device characteristics and device software
-
What you're doing on your device, such as whether our app is in the foreground or if your mouse is moving (which can help tell humans from bots)
-
Identifiers that tell your device apart from other users'
-
Device signals
-
Information that you've shared through your device settings
-
Location-related information
-
Information about the network that you connect your device to and your connection, including your IP address
-
Reports about our Products' performance on your device
-
Information from cookies and similar technologies
-
Information from partners, vendors and third parties
Your activity and information that you provide:
-
Content that you create, such as posts, comments or audio
-
Content that you provide through our camera feature or your camera roll settings, or through our voice-enabled features
-
The FlyTribe data about content and messages
-
Types of content that you view or interact with, and how you interact with it
-
Apps and features that you use and what actions you take in them
-
Purchases or other transactions that you make
-
Hashtags that you use
-
The time, frequency and duration of your activities on our Products
-
Contacts, followers and other connections
-
App, browser and device information:
-
Device characteristics and device software
-
What you're doing on your device, such as whether our app is in the foreground or if your mouse is moving (which can help tell humans from bots)
-
Identifiers that tell your device apart from other users'
-
Device signals
-
Location-related information
-
Information that you've shared through your device settings
-
Information about the network that you connect your device to, including your IP address
-
Information from cookies and similar technologies
-
Information from partners, vendors and third parties
Your activity and information that you provide:
-
Content that you create, such as posts, comments or audio
-
Content that you provide through our camera feature or your camera roll settings, or through our voice-enabled features
-
The FlyTribe data about content
-
Types of content that you view or interact with, and how you interact with it
-
Apps and features that you use and what actions you take in them
-
Purchases or other transactions that you make
-
Hashtags that you use
-
The time, frequency and duration of your activities on our Products
-
Contacts. followers and other connections
-
App, browser and device information:
-
Device characteristics and device software
-
What you're doing on your device, such as whether our app is in the foreground or if your mouse is moving (which can help tell humans from bots)
-
Identifiers that tell your device apart from other users'
-
Device signals
-
Information that you've shared through your device settings
-
Location-related information
-
Information about the network that you connect your device to, including your IP address
-
Information from cookies and similar technologies
-
Information from partners, vendors and third parties
Your activity and information that you provide:
-
Information and content that you provide, such as your name or email address
-
Information from partners, vendors and third parties
Your activity and information that you provide:
-
Information and content that you provide, including your contact information, such as an email address
-
App, browser and device information:
-
Device identifiers
Your activity and information that you provide:
-
Content that you create, such as posts, comments or audio
-
Content that you provide through our camera feature or your camera roll settings, or through our voice-enabled features
-
The FlyTribe data about content and messages
-
Types of content that you view or interact with, and how you interact with it
-
Apps and features that you use and what actions you take in them
-
Purchases or other transactions that you make
-
Hashtags that you use
-
The time, frequency and duration of your activities on our Products
-
Contacts, followers and other connections
-
App, browser and device information:
-
Device characteristics and device software
-
What you're doing on your device, such as whether our app is in the foreground or if your mouse is moving (which can help tell humans from bots)
-
Identifiers that tell your device apart from other users'
-
Device signals
-
Information that you've shared through your device settings
-
Information about the network that you connect your device to, including your IP address
-
Location-related information
-
Information from cookies and similar technologies
-
Information from partners, vendors and third parties
Your activity and information that you provide:
-
Content that you create, such as posts, comments or audio
-
Content that you provide through our camera feature or your camera roll settings, or through our voice-enabled features
-
The FlyTribe data about content
-
Types of content that you view or interact with, and how you interact with it
-
Apps and features that you use and what actions you take in them
-
Purchases or other transactions that you make
-
Hashtags that you use
-
The time, frequency and duration of your activities on our Products
-
Contacts, followers and other connections
-
App, browser and device information:
-
Device characteristics and device software
-
What you're doing on your device, such as whether our app is in the foreground or if your mouse is moving (which can help tell humans from bots)
-
Identifiers that tell your device apart from other users'
-
Device signals
-
Information that you've shared through your device settings
-
Location-related information
-
Information about the network that you connect your device to and your connection, including your IP address
-
Reports about our Products' performance on your device
-
Information from cookies and similar technologies
-
Information from partners, vendors and third parties
Your activity and information that you provide:
-
Content that you create, such as posts, comments or audio
-
Content that you provide through our camera feature or your camera roll settings, or through our voice-enabled features
-
The FlyTribe data about content
-
Types of content that you view or interact with, and how you interact with it
-
Apps and features that you use and what actions you take in them
-
Purchases or other transactions that you make
-
Hashtags that you use
-
Your photo or video selfie if you provide it when you contact us for account support
-
Contacts, followers and other connections
-
App, browser and device information:
-
Device characteristics and device software
-
Identifiers that tell your device apart from other users'
-
Device signals
-
Information that you've shared through your device settings
-
Information about the network that you connect your device to, including your IP address
-
Location-related information
-
Information from cookies and similar technologies
-
Information from partners, vendors and third parties
Your activity and information that you provide:
-
Content that you create, such as posts, comments or audio
-
Content that you provide through our camera feature or your camera roll settings, or through our voice-enabled features
-
The FlyTribe data about content
-
Types of content that you view or interact with, and how you interact with it
-
Apps and features that you use and what actions you take in them
-
Purchases or other transactions that you make, including truncated credit card information
-
Hashtags that you use
-
The time, frequency and duration of your activities on our Products
-
Your photo or video selfie if you provide it when you contact us for account support
-
Contacts, followers and other connections
-
App, browser and device information:
-
Device characteristics and device software
-
What you're doing on your device, such as whether our app is in the foreground or if your mouse is moving (which can help tell humans from bots)
-
Identifiers that tell your device apart from other users'
-
Device signals
-
Information that you've shared through your device settings
-
Location-related information
-
Information about the network that you connect your device to, including your IP address
-
Information from cookies and similar technologies
-
Information from partners, vendors and third parties
-
Information that you provide (for example, your email address, date of birth, contacts list and hometown).
Legitimate interests
For people over the age of majority (aged 18 or over, in most applicable countries)
We rely on our legitimate interests or the legitimate interests of a third party, where they are not outweighed by your interests or fundamental rights and freedoms ("legitimate interests"). The categories of information that we use, the legitimate interests relied on and why and how it's processed are set out here:
Why and how we process your information
To develop and improve artificial intelligence technology (also called AI at The FlyTribe) that we provide, on our Products and to Third Parties.
Legitimate interests relied on
-
To create, provide, support and maintain artificial intelligence technology that enables people, businesses and others to express themselves, communicate, and discover and engage with information relevant to their interests.
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To offer artificial intelligence technology to Third Parties, including developers and researchers.
-
To develop and improve artificial intelligence technology in a consistent manner while ensuring appropriate safeguards, such as improving model responses for safety and accuracy.
Information categories that we use. The actual information that we use depends on your factual circumstances, but could include any of the following:
Your activity and information that you provide:
-
Public content that you create or share, such as posts, comments or audio
-
Interactions with The FlyTribe's artificial intelligence technology.
-
Information from partners, vendors and third parties
Legitimate interests
If you're using a device that we can't associate with a registered user of The FlyTribe Products
We rely on our legitimate interests or the legitimate interests of a third party, where they are not outweighed by your interests or fundamental rights and freedoms ("legitimate interests"). The categories of information that we use, the legitimate interests relied on and why and how it's processed are set out here:
Why and how we process your information
Promote safety, integrity and security:
-
The FlyTribe Products are delivered in a manner to ensure the safety, integrity and security of those services and those people who enjoy them.
-
We collect and store the information we have for this purpose and apply automated processing and manual (i.e. human) review to verify accounts and activity, combat harmful conduct, detect and prevent spam and other security matters, as well as bad experiences of other types, to maintain the integrity of our Products and to research and promote safety, integrity and security on and off The FlyTribe Products.
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For example, we use information that we have to investigate suspicious activity or breaches of our terms or policies, or to detect when someone needs help.
Providing marketing communications to you: We'll collect and store your information and use it to send marketing communications to you, such as an email address.
Research and innovate for social good:
-
We carry out surveys and use information (including from research partners we collaborate with) to conduct and support research and innovation on topics of general social welfare, technological advancement, public interest, health and well-being.
-
We collect, store, combine, analyse and apply automatic processing techniques – such as aggregation of information as well as manual (human) review – as necessary to research and innovate for social good in this way.
-
We support research in areas such as artificial intelligence and machine learning.
.
Share information with others, including law enforcement and to respond to legal requests.
See "How do we respond to legal requests, prevent harm and promote safety and security?" for details on when we share information with law enforcement and others.
The categories of information that we access, preserve, use and share depend on the specific circumstances. For example, responses to legal requests where not compelled by law, will typically include limited information (such as contact details and login information).
However, the information we process will depend on the purposes, which could include the following:
-
In response to legal requests from third parties, such as civil litigants, law enforcement and other government authorities.
-
To comply with applicable law or legitimate legal purposes.
-
To promote the safety, security and integrity of The FlyTribe, The FlyTribe Products, Products, users, employees, property and the public.
Product improvement:
We use information we collect to:
-
See if a product is working correctly
-
Troubleshoot and fix it when it's not
-
Try out new products and features to see if they work
-
Get feedback on our ideas for products or features
-
Conduct surveys and other research about what you like about our Products and brands, and what we can do better
Legitimate interests relied on
-
In our interest to secure our platform and network, to verify accounts and activity, to combat harmful conduct, to detect, prevent and address spam and other bad experiences, to keep The FlyTribe Products free of harmful or inappropriate content, and to investigate and take action in respect of suspicious activity or breaches of our terms or policies; and
-
In the interests of our users generally and the public at large, to prevent bad experiences and promote safety, integrity and security.
In our interest to promote The FlyTribe Products and send our direct marketing.
In our interest and in the interests of the general public to further the state-of-the-art or academic understanding on important social issues that affect our society and world in a positive way.
In our interest and the interest of the general public to prevent and address fraud, unauthorised use of The FlyTribe Products, violations of our terms or policies, or other harmful or illegal activity; to protect ourselves (including our rights, The FlyTribe personnel and property or The FlyTribe Products), our users or others, including as part of investigations or regulatory enquiries; or to prevent death or imminent bodily harm.
To improve The FlyTribe Products in a consistent manner, to correct technical glitches and to optimise functionality.
Information categories that we use. The actual information that we use depends on your factual circumstances, but could include any of the following:
Your activity and information that you provide:
-
Types of content that you view or interact with, and how you interact with it
-
Apps and features that you use and what actions you take in them
-
The time, frequency and duration of your activities on our Products
-
App, browser and device information:
-
Device characteristics and device software
-
What you're doing on your device, such as whether our app is in the foreground or if your mouse is moving (which can help tell humans from bots)
-
Identifiers that tell your device apart from other users'
-
Device signals
-
Information that you've shared through your device settings
-
Location-related information
-
Information about the network that you connect your device to, including your IP address
-
Information from cookies and similar technologies
-
Information from partners, vendors and third parties
Your activity and information that you provide:
-
Information and content you provide, including your contact information such as your email address
Your activity and information that you provide:
-
Types of content that you view or interact with, and how you interact with it
-
Apps and features that you use and what actions you take in them
-
The time, frequency and duration of your activities on our Products
-
App, browser and device information:
-
Device characteristics and device software
-
What you're doing on your device, such as whether our app is in the foreground or if your mouse is moving (which can help tell humans from bots)
-
Identifiers that tell your device apart from other users'
-
Device signals
-
Information that you've shared through your device settings
-
Location-related information
-
Information about the network that you connect your device to, including your IP address
-
Information from cookies and similar technologies
-
Information from partners, vendors and third parties
Your activity and information that you provide:
-
Types of content that you view or interact with, and how you interact with it
-
Apps and features that you use and what actions you take in them
-
The time, frequency and duration of your activities on our Products
-
Your photo or video selfie if you provide it when you contact us for account support
-
App, browser and device information:
-
Device characteristics and device software
-
What you're doing on your device, such as whether our app is in the foreground or if your mouse is moving (which can help tell humans from bots)
-
Identifiers that tell your device apart from other users'
-
Device signals
-
Information that you've shared through your device settings
-
Location-related information
-
Information about the network that you connect your device to, including your IP address
-
Information from cookies and similar technologies
-
Information from partners, vendors and third parties
App, browser and device information:
-
Device characteristics and device software
-
What you're doing on your device, such as whether our app is in the foreground or if your mouse is moving (which can help tell humans from bots)
-
Identifiers that tell your device apart from other users'
-
Device signals
-
Information that you've shared through your device settings
-
Location-related information
-
Information about the network that you connect your device to, including your IP address
-
Information from cookies and similar technologies
Information from partners, vendors and third parties
When we process your information as necessary to pursue our legitimate interests or those of a third party, you have the right to object to, and seek restriction of, such processing.
We will consider several factors when assessing an objection, including: our users' reasonable expectations; the benefits and risks to you, us, other users or third parties; and other available means to achieve the same purpose that may be less invasive and do not require disproportionate effort. Unless we find that we have compelling legitimate grounds for this processing that are not outweighed by your interests or fundamental rights and freedoms or the processing is needed for legal reasons, your objection will be upheld, and we will cease processing your information.
If you are under the age of majority in your country and there is no enforceable contract in place, we will take particular account of the fact that you are below the age of majority when conducting our assessment of our legitimate interests and the balancing of your interests and rights. We provide specific protections for people below the age of majority to ensure that they are aware of the risks, consequences, safeguards and rights associated with the processing of their information.
Tasks carried out in the public interest
The purposes for which we anticipate processing your information as a task in the public interest, the processing we undertake and the information that we use is set out here:
Why and how we process your information
Undertaking research for social good: We collect, store, combine, analyse and apply automatic processing techniques, such as aggregation to information, as well as manual (human) review as necessary to undertake research and other tasks in the public interest, such as sharing relevant research data with third parties, for example, international organisations and academics both in and outside the UK. The public interest is required to be laid down in UK law or other applicable law to which we are subject.
To promote safety, integrity and security: In limited fact-specific circumstances, we will access, preserve and share your information with regulators, law enforcement or others where necessary to perform a task in the public interest. For example, we might share information with others for the purposes of combatting unlawful or harmful behaviour where it is in the public interest to do so and where the public interest is laid down in UK law or other applicable law to which we are subject.
Information categories that we use. The actual information that we use depends on your factual circumstances, but could include any of the following:
Your activity and information that you provide:
-
Content that you create, such as posts, comments or audio
-
Content that you provide through our camera feature or your camera roll settings, or through our voice-enabled features
-
The FlyTribe data about content
-
Types of content that you view or interact with, and how you interact with it
-
Apps and features that you use and what actions you take in them
-
Purchases or other transactions that you make
-
Hashtags that you use
-
The time, frequency and duration of your activities on our Products
-
Contacts, followers and other connections
-
App, browser and device information:
-
Device characteristics and device software
-
What you're doing on your device, such as whether our app is in the foreground or if your mouse is moving (which can help tell humans from bots)
-
Identifiers that tell your device apart from other users'
-
Device signals
-
Information that you've shared through your device settings
-
Location-related information
-
Information about the network that you connect your device to, including your IP address
-
Information from cookies and similar technologies
-
Information from partners, vendors and third parties
Your activity and information that you provide:
-
Content that you create, such as posts, comments or audio
-
Content that you provide through our camera feature or your camera roll settings, or through our voice-enabled features
-
The FlyTribe data about content
-
Types of content that you view or interact with, and how you interact with it
-
Apps and features that you use and what actions you take in them
-
Purchases or other transactions that you make, including truncated credit card information
-
Hashtags that you use
-
The time, frequency and duration of your activities on our Products
-
Contacts, followers and other connections
-
App, browser and device information:
-
Device characteristics and device software
-
What you're doing on your device, such as whether our app is in the foreground or if your mouse is moving (which can help tell humans from bots)
-
Identifiers that tell your device apart from other users'
-
Device signals
-
Information that you've shared through your device settings
-
Location-related information
-
Information about the network that you connect your device to, including your IP address
-
Information from cookies and similar technologies
-
Information from Partners, vendors and third parties
When we process your information as necessary for a task carried out in the public interest, you have the right to object to, and seek restriction of, our processing. In assessing an objection, we will consider several factors, including: our users' reasonable user expectations; the benefits and risks to you, us, other users or third parties; and other available means to achieve the same purpose that may be less invasive and do not require disproportionate effort.
Your objection will be upheld, and we will cease processing your information, unless we find that we have compelling legitimate grounds for this processing that are not outweighed by your interests or fundamental rights and freedoms, or the processing is needed for legal reasons.
Protection of your vital interests or that of another person
The categories of information we use, why we process your information to protect your vital interests or those of another person and how it's processed are set out here:
Why and how we process your information
Protecting the vital interests of you and/or those of another person: We apply automated processing techniques, conduct manual (human) review and share information, including with law enforcement and others, in circumstances where someone's vital interests require protection, such as in the case of emergencies. These vital interests include protection of your life, physical or mental health, well-being or integrity or that of others, and detecting, removing and reporting illegal content. In protecting such vital interests, we aim to combat harmful conduct and promote safety, integrity and security, including, for example, when we are investigating reports of harmful conduct or taking appropriate action, such as sharing information with relevant authorities, when someone needs help.
Your activity and information that you provide:
-
Content that you create, such as posts, comments or audio
-
Content that you provide through our camera feature or your camera roll settings, or through our voice-enabled features
-
Messages that you send and receive, including their content, subject to applicable law
-
The FlyTribe data about content and messages
-
Types of content that you view or interact with, and how you interact with it
-
Apps and features that you use and what actions you take in them
-
Purchases or other transactions that you make, including truncated credit card information
-
Hashtags that you use
-
The time, frequency and duration of your activities on our Products
-
Your photo or video selfie if you provide it when you contact us for account support
-
Contacts, followers and other connections
-
App, browser and device information:
-
Device characteristics and device software
-
What you're doing on your device, such as whether our app is in the foreground or if your mouse is moving (which can help tell humans from bots)
-
Identifiers that tell your device apart from other users'
-
Device signals
-
Information that you've shared through your device settings
-
Location-related information
-
Information about the network that you connect your device to, including your IP address
-
Information from cookies and similar technologies
-
Information from partners, vendors and third parties